ABOUT CFO ASIA
Yesterday's finance executive focused
almost exclusively on control issues and capital raising;
today, the CFO is expected to be a strategic business partner
with operating units and the closest confidant to the CEO.
With responsibility for managing top- and bottom-line growth,
ensuring that technology is evaluated and deployed productively,
and communicating financial performance and strategy to external
stakeholders as well as shareholders, the CFO's job has changed
more than that of any other corporate executive.
Our mission at CFO Asia is to
help our 37,000 readers across Asia cope with this transformation
and the challenges uniquely associated with doing the CFO’s
job in Asia. Our task, as we see it, is to provide our readers
with 1) solid reporting on the news and trends that most directly
affect them; 2) analyses of the accomplishments of finance
executives facing complex problems; 3) original research into
what their peers as a group think about critical economic
issues; and 4) exposure to innovative thinkers who will challenge
their assumptions. Our content ranges well beyond traditional
accounting and financial management, and addresses our readers'
interest in their careers as well as their concerns as managers.
In reporting a story, we ask not just "What happened?"
but "What can you learn from this?" We cover their
core concerns thoroughly, but also urge them to think differently.
CFO Asia’s design is intended
to be reader-friendly without compromising the seriousness
of its stories. Use of charts, graphs, tables, and callouts
helps telegraph the main points. It relies on original illustration
and photography to enliven the pages, and to underscore the
message that today's finance executives are a far cry from
yesterday’s bean counters.
CFO Asia is one of the CFO family
of magazines, a part of London-based The Economist Group.
Together, CFO Asia, CFO, CFO Europe,
and CFO China reach nearly 570,000 leading corporate
financial executives worldwide.
You can reach us at:
CFO Asia
60/F Central Plaza,
18 Harbour Road,
Wanchai, Hong Kong.
Tel: (852) 2585 3888
Fax: (852) 2827 5111
For editorial information or to comment
on the magazine, e-mail Tom Leander (tomleander@economist.com)
or call (852) 2585 3888.
For advertising information, e-mail David
Chalmers (davidchalmers@economist.com),
regional advertising director, or call (852) 2585 3274. |
