20 July 2006

Daft.ie Now Ireland’s Busiest Certified Property Site

Independent Audit shows highest internet traffic for Daft.ie

Dublin, July 18th 2006 – Daft.ie, Ireland’s property website, today announced the results of an independent audit of its internet traffic. The report by ABC ELECTRONIC confirms that Daft.ie received requests for over 27 million pages of information (Page Impressions) in May 2006, the largest ABC ELECTRONIC audited figure for any Irish website to date. These figures make Daft.ie Ireland’s busiest certified website at 17th July 2006, ahead of other well-known sites including; Eircom (22 million, January 06), RTE (22 million, May 06) and MyHome.ie (18 million, October 05). For more information see www.abce-ireland.ie.

Originally founded in 1997 to service the Irish rental market, Daft.ie has successfully positioned itself as Ireland’s leading property site. Today it operates in the residential, commercial and overseas property markets through a network of over 1000 estate agents* and 40,000 landlords*.

Commenting on the ABC ELECTRONIC figures, Eamonn Fallon, Director Daft.ie said, “We’re delighted with the results. Daft.ie is now the largest and the busiest property website in Ireland. These figures are even more impressive when you consider the population of Ireland. For example, Daft.ie delivers twice as many Page Impressions per head of population than the biggest on-line property site in the UK. This is a good indication of how comfortable Irish people have become using the internet to buy, sell and rent property on-line. We also believe our success has been based on our ability to grow with our original audience. Whereas once we were the first port of call for students looking for a room to rent, almost ten years on we now help them buy a new home, rent an office or purchase a property abroad”.

According to Richard Foan, Managing Director, ABC ELECTRONIC: "It is highly encouraging that Daft.ie is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. Advertisers, Estate Agents and Landlords can now use the site with confidence in the certified traffic figures”.

Daft.ie has won numerous awards for its innovative approach and usability. The next major enhancement to the site will be available in the Autumn and will allow users to search for property in a more interactive and intuitive way.

* Publishers’ statement

Ends

About Daft.ie

Daft.ie is Ireland's biggest property website with the largest selection of residential property for sale in Ireland. It is also the primary online destination for commercial, overseas and residential property to let. Daft.ie was founded in 1997 as an efficient way of finding property and house mates online. In recent years Daft has expanded into all areas of the Irish property market and today has a thriving network of over 1,000 estate agents and over 40,000 landlords. In 2005, Daft.ie customers applied for over €3 billion in mortgages. The company has won numerous awards for its innovative approach and strong customer focus. In 2005 it won Innovation and Internet Entrepreneur of the Year (IIA Net Visionary Awards), Best International eBusiness Website (United Nations World Summit, Tunisia), Small Business of the Year (Small Firms Association) and Digital Media Brand of the Year.

Daft.ie publishes the Daft Report and the Daft House Price Index, essential tools for anyone with an interest or a stakehold in the Irish property market

About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For more information, contact:
Jennifer Mooney, Marketing Solutions
087-8336450
Mark Barber / Julia Murray / Phil Borge (ABC ELECTRONIC)
Eulogy!
Tel: +0044 20 7927 9999
Email: abc@eulogy.co.uk