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Press Release
SOCIAL NETWORKING GOES GLOBAL
Social Networking Goes
Global
Major Social Networking Sites Substantially
Expanded
Their
Global Visitor Base during Past Year
RESTON, VA, July 31,
2007 –
comScore (NASDAQ:
SCOR), a leader in measuring the digital world, today released the
results of a study on the expansion of social networking across the globe,
revealing that several major social networking sites have experienced dramatic
growth during the past year.
Social networking behemoth MySpace.com attracted more than 114 million
global visitors age 15 and older in June 2007, representing a 72-percent
increase versus year ago. Facebook.com
experienced even stronger growth during that same time frame, jumping 270
percent to 52.2 million visitors.
Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up
774 percent to 13.2 million visitors) also increased by orders of magnitude.
Worldwide Growth of Selected* Social Networking
Sites
June 2007 vs. June 2006
Total Worldwide Home/Work Locations Among
Internet Users Age 15+
Source: comScore World Metrix
|
Social Networking Site
|
Total Unique Visitors (000)
|
Jun-06
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Jun-07
|
% Change
|
MySpace
|
66,401
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114,147
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72
|
Facebook
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14,083
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52,167
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270
|
Hi5
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18,098
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28,174
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56
|
Friendster
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14,917
|
24,675
|
65
|
Orkut
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13,588
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24,120
|
78
|
Bebo
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6,694
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18,200
|
172
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Tagged
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1,506
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13,167
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774
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*Sites selected from among those with at least 10 million visitors
worldwide, 50 percent growth during the past year, and of particular
significance to the North American region; future studies will focus on sites
that are popular in other worldwide regions; the sites included do not
constitute a ranking of the top social networking sites.
“During the past year, social networking has really taken off globally,”
said Bob Ivins, executive vice president of international markets. “Literally hundreds of millions of people
around the world are visiting social networking sites each month and many are
doing so on a daily basis. It would appear that social networking is not a fad but
rather an activity that is being woven into the very fabric of the global
Internet.”
Worldwide Daily Visitation of Selected Social
Networking Sites
June 2007 vs. June 2006
Total Worldwide Home/Work Locations Among
Internet Users Age 15+
Source: comScore World Metrix
|
Social Networking Site
|
Average Daily Visitors (000)
|
Jun-06
|
Jun-07
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% Change
|
MySpace
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16,764
|
28,786
|
72
|
Facebook
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3,742
|
14,917
|
299
|
Hi5
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2,873
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4,727
|
65
|
Friendster
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3,037
|
5,966
|
96
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Orkut
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5,488
|
9,628
|
75
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Bebo
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1,188
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4,833
|
307
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Tagged
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202
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983
|
386
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MySpace,
Facebook Strong in North America; Bebo Grabs Hold in Europe
While attracting global users, specific social networks have a tendency
to skew in popularity in different regions.
For example, both MySpace.com (62 percent) and Facebook.com (68 percent)
attract approximately two-thirds of their respective audiences from North
America. That said, each has already
amassed a large international visitor base and both appear poised to continue
their global expansion. Bebo.com has a
particularly strong grasp on Europe, attracting nearly 63 percent of its visitors
from that region, while Orkut is firmly entrenched in Latin America (49
percent) and Asia-Pacific (43 percent).
Friendster also attracts a significant proportion of its visitors (89
percent) from the Asia-Pacific region.
Both Hi5.com and Tagged.com exhibit more balance in their respective
visitor bases, drawing at least 8 percent from each of the five worldwide
regions.
Visitation to Selected Social Networking Sites by
Worldwide Region
June 2007
Total Worldwide Home/Work Locations Among
Internet Users Age 15+
Source: comScore World Metrix
|
Social Networking Site
|
Share
(%) of Unique Visitors
|
Worldwide
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North
America
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Latin
America
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Europe
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Middle
East-Africa
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Asia
Pacific
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MySpace
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100.0%
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62.1%
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3.8%
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24.7%
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1.3%
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8.1%
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Facebook
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100.0%
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68.4%
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2.0%
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16.8%
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5.7%
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7.1%
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Hi5
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100.0%
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15.3%
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24.1%
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31.0%
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8.7%
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20.8%
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Friendster
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100.0%
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7.7%
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0.4%
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2.5%
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0.8%
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88.7%
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Orkut
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100.0%
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2.9%
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48.9%
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4.6%
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0.6%
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43.0%
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Bebo
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100.0%
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21.8%
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0.5%
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62.5%
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1.3%
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13.9%
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Tagged
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100.0%
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22.7%
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14.6%
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23.4%
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10.0%
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29.2%
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“A fundamental aspect of the success of social networking sites is
cultural relevance,” continued Mr. Ivins.
“Those doing well in certain regions are likely doing an effective job
of communicating appropriately with those regions’ specific populations. As social networking continues to evolve, it
will be exciting to see if networks are able to cross cultural barriers and
bring people from different corners of the globe together in fulfilling the
truest ideals of social networking.”
About comScore
comScore,
Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This
capability is based on a massive, global cross-section of more than 2 million
consumers who have given comScore permission to confidentially capture their
browsing and transaction behavior, including online and offline purchasing.
comScore panelists also participate in survey research that captures and
integrates their attitudes and intentions. Through its proprietary technology,
comScore measures what matters across a broad spectrum of behavior and
attitudes. comScore analysts apply this deep knowledge of customers and
competitors to help clients design powerful marketing strategies and tactics
that deliver superior ROI. comScore services are used by more than 700
clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of
America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann,
the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
For more information, please visit www.comscore.com.
Contact: Andrew Lipsman Senior Analyst comScore, Inc. 312-775-6510 press@comscore.com
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