Creativity is central to our work. As Radharani Mitra, Creative Director of our India office says: "the heart of our work is creativity and ideas. Creativity is part of our DNA".

This approach helped Radharani and her team to reach more than 100 million people in India through the hugely successful "Condom, Condom" multi-media HIV and AIDS awareness campaign.

Chairman of the BBC World Service Trust, Nigel Chapman, highlights the impact that media can have on positive social change in a global environment. He illustrates how the production of ground-breaking, high-quality content has changed lives for the better in the developing world.

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