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The NYT Brand
The New York Times ranks #1 in overall reach of U.S. Opinion Leaders.
Source: 2006-07 U.S. Opinion Leaders Study, Erdos and Morgan
The New York Times has a Net unduplicated print-online audience of 20 million.
Source: Spring 2008 MRI, Nielsen @Plan Summer 2008, Nielsen Online Netview April 2008
The New York Times ranks #1 among all national newspapers for reader engagement (46+ minutes).
Source: MRI Spring 2008
The New York Times is the largest 7 day newspaper in the U.S.
Source: ABC Fas-Fax March 2008
NYTimes.com is the #1 Newspaper web site.
Source: Nielsen Online Netview April 2008
The New York Times Magazine is ranked #2 in ad pages by PIB.
Source: PIB Full Year 2007
The New York Times has home delivery in 340 markets.
The New York Times is available in nearly 60,000 retail locations nationwide.
The New York Times is available at over 3,000 Starbucks locations.
The New York Times has won 94 Pulitzer Prizes, far more than any other newspaper.
Nearly half (48%) of NYTimes.com readers are Influentials, five times the national rate.
Source: NYTimes.com Audience Survey conducted by Roper Gfk, June 2005
Nearly half of visitors to NYTimes.com (47%) have purchased a high-end luxury item online.
Source: Monroe Mendelsohn Research, Inc. May 2007
71% of New York Times Magazine readers have taken action in response to the ads they've seen in the Magazine.
Source: 2006 Magazine Reader Survey