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LRF: Size Doesn't Matter - An Analysis of Online News and Political Sites

© 2008 ContentNext Media, Inc.

Positive Bias report cover page

There’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money? In this report, Lauren Rich Fine, ContentNext Research Director, tackles those questions, looking for patterns that make some sites more successful than others. One key conclusion: Bigger isn’t necessarily better -- in fact, some small sites are doing quite nicely. Lauren also analyzes the last 18 months of deals to find out who’s investing and what sub sectors are getting the bulk of that money. The findings and data in this report should prove useful both to media executives who want new insights in their industry and to prospective entrepreneurs looking to model a new business.

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LRF: Briefing Summary — Positive Bias: The Problem With the Latest Online Ad Forecasts

© 2008 ContentNext Media, Inc.

Positive Bias report cover page

The unprecedented shocks to the global financial system in the last two weeks have left analysts scrambling to recalibrate their economic forecasts. What will these massive jolts mean for online ad spending? While most analysts recently lowered their forecasts yet again, almost across the board they are still predicting fairly bullish growth this year and next. Many are forecasting double-digit growth for online next year, in one case as much as 18 percent.

In this briefing note, Lauren Rich Fine, CFA, ContentNext's Research Director, argues that all of this may be a case of wishful thinking.

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LRF: Briefing Summary — Online Fantasy Sports: Growth Outlook Intact

© 2008 ContentNext Media, Inc.

Fantasy Sports report cover page

Tired of the doom and gloom in the financial markets? Looking for growth? It's fantasy football time of year. Sports content is still an area which will likely continue to grow in spite of the current economic climate. While advertising is its main economic driver, the traffic continues to grow, the opportunities for growth are manifold, and there is also a core base of player fees and subscriptions to cushion the economic woes. The letdown in all of this is that, despite all the fanfare and traffic, the fantasy sports industry is still relatively small …

Much more in our second briefing note from our research director, Lauren Rich Fine, CFA.

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2008 Online Advertising Deals Report

A Special Report from ContentNext Media: Q107-Q208
© 2008 ContentNext Media, Inc.

Social Media Deals summary page

Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion.

This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org.

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Social Media Deals Report

A Special Report from ContentNext Media from Q1 '07 through Q1 '08
© 2008 ContentNext Media, Inc.

Social Media Deals summary page

The economics of social media are continuing to heat up as more and more value and buzz are created in new and growing market categories. In just the past months, Federated Media raised an additional $50 million while AOL acquired Bebo for $850 million. Money continues to flow in and out of the category, which seems to continue to grow in depth and context. This 199-page report, filled with charts and data, examines the categories, number and size of investment into social media and the resulting value created from 2007 through 2008.

Analyze deals made by top acquirers including behemoths like Yahoo, Disney, Google, AOL, CBS, Hearst, MTV and Microsoft and by top investors like Accel Partners, Edgestone Capital, General Catalyst Partners, JK&B; Capital Charles River Ventures, Spark

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
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Ernie Sander
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David Kaplan
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