Apple pulls 'Baby Shaker' iPhone app after child welfare groups protest

Updated Wednesday, April 22nd 2009, 4:38 PM

Apple yanked a disturbing iPhone application Wednesday called "Baby Shaker," which allowed users to silence a virtual screaming infant by shaking their phone.

The 99-cent application, created by a company called Sikalosoft, went on sale in the App Store on Monday and quickly outraged child welfare groups, who demanded an apology from Apple CEO Steve Jobs.

"Not only are they making fun of shaken baby syndrome, but they are actually encouraging it. This is absolutely terrible," said Marilyn Barr, founder of the National Center on Shaken Baby Syndrome.

Baby Shaker features a sketch of a cute baby that quickly dissolves into tears and cries on the iPhone screen.

Users then violently shake their phone until the child stops crying - and red X's morbidly appear over the baby's eyes.

A description of the application ends with the words, "Never, never shake a baby."

But it also sinisterly challenges users: "See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!"

Parents of children affected by brain injuries found the game not only distasteful and offensive but downright dangerous.

"For them to make a joke of something that is the most horrifying form of child abuse is absurd," said Jennipher Dickens, whose 2-year-old son suffered brain damage after being shaken by his biological father.

Dickens, spokeswoman for the Sarah Jane Brain Foundation, said Baby Shaker is particularly dangerous because applications are often targeted toward young men - who could be new fathers.

Her association wants Jobs to apologize personally to parents of shaken baby syndrome victims and survivors.

It's unclear how the macabre game got past bigwigs at Apple, who have vowed to rigorously screen all applications sold in Apple's online store.

CNET News writer Tom Krazit points out that the company has banned applications for simply including curse words or other objectionable content, but "you are allowed to simulate infanticide."

Apple did not respond to requests for comment.

cmelago@nydailynews.com

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