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Google HelpGoogle News (publishers) HelpGetting StartedNews Sitemaps › Creating a News Sitemap  
News Sitemaps: Creating a News Sitemap
We encourage using the Sitemap protocol to create a News sitemap, because it allows webmasters to provide additional information about pages on their sites. In addition, a sitemap based on this protocol can be used by all the major search engines, as the protocol is offered under the terms of the Attribution-ShareAlike Creative Commons License.
When creating a News sitemap using the Sitemap protocol, please keep in mind:
Namespace/URLset tag
News sitemaps should include a second namespace for the News schema. The urlset tag for a News sitemap should look like this:
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
List of URLs
Publication date
Each URL needs to include the article publication date in W3C format, preferably including a timestamp. The publication date is used to determine whether the article meets our freshness standard. Here's an example of an article publication date tag in W3C format:
<news:publication_date> 2006-08-14T03:30:00Z </news:publication_date>
Note: Please provide us with the date when the article first appeared on your site. If the file doesn't include a date for the article, the article won't be included in Google News, and you'll see a "Date not found" error for the article on the News crawler.
Optional news-specific tags
Each URL may include the following tags within the News schema:
A comma-separated list of keywords describing the content of the article. Keywords may be drawn from, but aren't limited to the list of existing Google News categories
Example of a News sitemap containing a single article:
<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"> <url> <loc>http://example.com/article123.html</loc> <news:news> <news:publication_date> 2006-08-14T03:30:00Z </news:publication_date> <news:keywords>Business, Mergers, Acquisitions</news:keywords> </news:news> </url> </urlset>
Once you've assembled your news articles for a single publication label, upload them to the highest-level directory that contains them, then select Add Google News sitemaps.
Google News can also accept sitemaps created in other formats. To learn more about creating Google sitemaps files, please visit our Webmaster Tools Help Center.
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