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News (publishers) Help
Google HelpGoogle News (publishers) HelpYour site and Google NewsHow It Works › Keywords  
How It Works: Keywords
We don't manually assign keywords to sites, and webmasters can't submit a list of preferred keywords for which their sites will appear.
The best way to ensure that your site appears for particular keyword searches is to include them on your pages. Our crawler analyzes the content of webpages in our index to determine the search queries for which they're most relevant. If you create an information-rich site that clearly and accurately describes your topic, it will likely appear in our search results for relevant keywords.
To make sure that your pages are appearing for a particular keyword on Google News, search for your site using our site operator along with a keyword, such as: [ site:url.com weather ].
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