July 22, 2009 at 12:42 pm ET by Greg Sterling
Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T’s yellow pages sales [...]
July 21, 2009 at 8:27 am ET by Greg Sterling
When I heard about the call with Yahoo yesterday, which was to feature “a significant announcement,” I thought: “Bing, here it is.” When it turned out the call was about a formal announcement of the new Yahoo homepage I was disappointed; it seemed anti-climactic. The existence of a forthcoming Yahoo homepage redesign has been known for [...]
July 20, 2009 at 11:25 am ET by Barry Schwartz
Today is the 40th anniversary of the Apollo 11th mission where man landed on the moon. To celebrate the anniversary, Google announced the launch of Moon in Google Earth. You can now use Google Earth to explore, fly around and search the moon. Here is the video blog post explaining this announcement:
The Google LatLong [...]
Last month, I gave the keynote presentation at the Data Publishers Association (DPA) meeting in London. The DPA is made-up primarily of directory publishers: Yellow Pages, B2B directories, Classifieds, etc., and the topic for the conference was how video can drive online revenues for Internet Yellow Pages (IYP) and other directory sites. Other presenters included [...]
Implementing a successful search program at the Enterprise level has some unique challenges. Often, web marketing staff and content creators become very concerned with making everything “SEO Friendly”. There is almost a sense of paranoia when creating web content, that every web page must be found in Google, which tends to be a major concern [...]
By all measures, business use of Twitter continues to expand. Twitter can be a great tool used to follow others in your industry, keep track of what’s being said regarding issues relevant to your customers, as well as identify and learn more about potential prospects. Yet finding relevant Twitter users to follow (and making it [...]
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