One of the big buzzwords around Washington and the rest of the country since November 4th, 2008 has been “transparency”. President Obama was widely prophesied as the harbinger of a political culture of openness and honesty. He has also been expected to be the first to leverage the Internet as a chief means of communication and collaboration with the American people.
So far the President and his administration have made promising steps on both fronts (see data.gov, for example). But what is important to remember about the web is that it’s designed to let the novice user contribute just as much as the elite power players.
WashingtonWatch.com, a website maintained in his spare time by Jim Harper of the Cato Institute, has started an initiative to let the average Joe and Jane identify pork spending buried within federal legislation. Wired.com’s Epicenter blog notes that the site, in partnership with the Sunlight Foundation, will be rewarding the top citizen watchdogs with Amazon Kindles, iPods, and other prizes.
This is a perfect example of what the New York Times recently referred to as “focused crowdsourcing.” If you want to put the mob to work, you need to do a few things. First, identify a market where there is a thirst for action. Then provide a specific and realistic objective, ideally one that is measurable and that can be registered in discrete steps (so as to lure both the curious and the committed). Offer users the tools and rules of the game, and provide worthy incentives. Next thing you know, you’re harnessing the wisdom and effort of the crowds to (hopefully) do some good in the world.
Harper has followed this model to perfection. The contest ends either when all earmarks have been entered, or when the fiscal year ends in October. Here’s hoping for robust participation from a digital citizenry hungry to see and make some change.