Kia Motors Company Description
In tough economic times, a mix of pretty good quality and lower than Japan and Detroit prices translates to sales. Kia Motors grew to be South Korea's second-largest automaker by taking a hard detour through bankruptcy. The company had racked up $10 billion in debt during the Asian financial crisis. When creditors offered the ailing company at auction, rival Hyundai Motor bagged 51% of Kia. Its stake has reduced to less than 40%. Kia is an affiliate of Hyundai, part of Hyundai Motor Group. In the US, Kia's models include the Sedona minivan, the Sorento SUV, the Amanti luxury sedan, and the Rondo crossover. Kia also makes commercial vehicles. Its highest-capacity plants outside Korea are in Slovakia and the US.
View the Comprehensive Company Description for Kia Motors
The Company Description provides a historical perspective of Kia Motors's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kia Motors's evolution in the marketplace.
