People living in poverty in Asia have access to a rapidly expanding range of media. Mobile phones are favoured by many of the less well off where access to the internet remains relatively expensive. Television is popular in villages where there is little power. Engaging with many kinds of media is not the prerogative of the wealthy.
Against this backdrop we are working with a range of partners, including national, regional and local broadcasters, media professionals and non-governmental organisations (NGOs) to engage new audiences.
Together, we are using mass media and communication to:
- Improve sexual and reproductive health, maternal and child health and prevent infectious diseases
- Help citizens hold their governments to account and facilitate free and fair elections
- Promote peace and conflict resolution
- Help people improve their earning potential through education
- Reduce the risk of natural disasters
In the process, we are helping to build and strengthen the Asian media sector through extensive media training programmes.
Projects by country:
South Asia
In South Asia, we are working in Afghanistan, Bangladesh, India, and Nepal.
East Asia
In East Asia, are working in Cambodia, Vietnam, and China.
In the past, we have worked in Burma, Indonesia, Maldives, Pakistan and Sri Lanka.
