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25 August 2010
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Online Services Guidelines in Full
Editorial Integrity & Independence
Introduction Links to external sites Criteria for linking to external sites or other content Factual accuracy Examples of appropriate linking to external sites Editorial checksDisclaimers Links to sites which do not share BBC editorial values Controversial content Undue prominenceAutomatically generated links References to BBC commercial channels, services & products Trails on bbc.co.uk for commercial products related to BBC programmes Sites for BBC commercial magazines On-Air Trails for BBC online services Use of commercial logos on BBC sites Outside providers of material Programme support materialProgramme support material for makeover programmes Programme support material for independent productions & co-productions Credits Production credits Placing of credits Photographs in credits Logos as creditsAnimations, movies & videos Credits & links Third party software for visitors to BBC sites Software downloads Logos & credits within software commissioned by the BBC
Links to external sites
Part of the BBC's role is to act as a Trusted Guide on the web. When producers are creating content on a BBC site, they should consider which external websites it may be editorially justifiable to link to.
Editorial justification for linking to external sites
Producers may wish to offer links to external sites for a number of reasons, including:
A link must never be included on the public service site or within the editorial content of a commercial site, in return for cash, services or any other consideration in kind.
All links on the BBC public service site or on the editorial pages of a commercial site must be editorially justifiable.
See below for links and credits.
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