CHICAGO COWS ON
PARADE
EXHIBIT
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Chicago's Cows on Parade
Art Exhibit
Jun. 15 - Oct. 31, 1999
Hundreds of cows promenade through the streets
of Chicago. No, it's not the return of the stockyards. These life-size
bovine beauties are works of art that were painted, pomaded and all
dressed up for the city by Chicago artists, architects, photographers and
designers, including several celebrities. Chicago's 1999 summer public art
display was originally conceived by Beat Seeberger-Quin and presented in
Zurich, Switzerland, during the summer of 1998. |
Content
To see other pictures of the cows from
the Cows on Parade
art exhibit,
Go to Cow Gallery Page
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For a complete list of names,
locations, artists, and sponsors, review the
Master Cow Chart. For history and background, see an
Overview of the USA Today article on the Cow
Parade.
Background
Maps of individual cows and herds should be
available at the Chicago Cultural Center and visitor information centers
in July. Look for the O'Leary memorial cow, a Millennium Cow and cows
covered in Astro Turf. Two cows will be raised and lowered as appendages
to the State Street bridge over the Chicago River, while the bridge house
becomes a "Cow Moo-seum" during the exhibit.
The 300 life-size exhibition cows have set off what
looks to be a summer-long cow mania here. Michigan Avenue retailers and
downtown hoteliers plan to milk Chicago's cow craze for every drop.
On tap: hotel packages that feature cameras for cow
picture-taking; restaurants poised to begin serving Black Cow ice cream
specialties in souvenir cow cups, and a plethora of related merchandise
from T-shirts to do-it-yourself miniature cow painting kits lined up to
hit the streets in the next few weeks.
And why not? Cows on Parade
is Chicago's most popular public art exhibit, udders down. It's expected
to draw more than 1 million additional tourists to Chicago this summer,
which translates to roughly $100 million to $200 million in revenue,
according to the Chicago Office of Tourism.
A mere two weeks after the first cows moseyed onto
the scene, cow mania is in full stampede, and local retailers, giddy from
the international media coverage, are looking for their own choice cut.
Besides official Cows on Parade
T-shirts and caps for $15 each, jackets for $60, plush toys for $6 and
postcards, bovine devotees soon will be able to pick-up white resin,
paint-your-own miniature cow kits for $10 and cowbell necklaces in gift
shops and at street carts.
About 300 local businesses purchased the cows,
priced between $2,500 and $11,000, which were painted, dressed and
accessorized by about as many local artists. The sale of the cows is
expected to cover the estimated $750,000 in artists' fees, the cost to
ship and install the herd and an abundance of promotional maps and
brochures. The exhibit, which runs through October, also received a
$100,000 grant from the Illinois Department of Commerce and Community
Affairs.
Other Chicago Art Cow Links
In fairness to the competition, you can check out
other Cows on Parade
art exhibit content at the following sites:
- Cows & Commentary Site, see it
here.
- The City of Chicago site has few pictures but
lots of other information, see it
here.
- A recent USA Today article is linked
here.
- Chicago's Metromix has a complete archive of cow
photos too, click
here.
- Here is the About.com site link, click
here.
- The Zurich, Switzerland 1998 event cow site is
interesting, see it
here.
- One of the Zurich artists, Andi Luzi's web site
with beautiful pictures
here.
- A very slow web site with cow pictures
here.
- A photo essay on the cows is shown
here.
- Kasey Ignarski's personal cow pages
here.
- To see how one group from Washington DC enjoyed
the cows, look here.
COWS ON PARADE is a trademark
/
service mark of CowParade Worldwide, Inc.
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