DAI : About DAI : Our Visual Identity

At DAI, we're proud of what we stand for and we embody that pride in our visual identity.

This identity is built around the DAI colors—brown, green, and blue—and the DAI logo, which presents the colors in a three-bar flag, with brown at the base and blue at the top.

Brown stands for foundations—the bedrock experience borne of 2,000 long-term projects implemented over almost four decades in 150 countries. And it speaks to the fact that our work cultivates the organic material of development: the social, political, and economic roots from which stability, equity, and prosperity can grow.
Green stands for results—the fruit of the work we deliver to our clients and their beneficiaries, and the tangible difference we make in people's lives.
Blue stands for aspirations—our goals as a company that values learning and continuous improvement, and the vision that our clients and beneficiaries hold for their own future.

By combining these colors in our logo—building from earth brown to sky blue in one compact graphic—we hope to convey the comprehensive approach we take to development here at DAI.

At heart, though, the logo is simply a flag. We chose the flag because it is a universal symbol of allegiance. We wanted an emblem we could put on any DAI deliverable anywhere in the world that would say we stand by this, and we take ownership of it.

In this sense, the flag says what any flag says: these are our colors, and this is what we stand for.

DAI Advancing Human Prosperity

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