Strategy Review
Putting Quality First
Published February 2010
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In the summer of 2009 Mark Thompson announced a review of the BBC's strategy. The review looked at how the BBC could best continue to serve audiences in the face of advances in technology and a rapidly changing media landscape.
We made our proposals to the BBC Trust in February 2010 and the Trust then consulted on them. The key themes in the proposals were: focus; quality; efficiency; and a sensible approach to market impact.
- Quality – this means being the creator of quality and doing more to build public value around our five editorial priorities: world class journalism; knowledge, music and culture; ambitious drama and comedy; outstanding content for children; and events that bring the nation together
- Focus – a much tighter focus on delivering our mission, which remains as important today as at our inception: inform, educate, entertain
- Efficiency – we will put more of the licence fee to work on creating and delivering content, and will further reduce our central overheads
- Market impact – we will be clear about our limits and boundaries and where we must leave space for the market
You can download our proposals in full below.
On 5 July 2010 the Trust published its interim conclusions on the BBC Executive's strategy review proposals and on 14 December 2010 the Trust published its final conclusions.
Mark Thompson's speech, Putting Quality First: The BBC and Public Space, is available on the BBC Press Office website. You can download Mark Thompson's presentation below.
Download
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- BBC Strategy Review [PDF 1.39MB] (also published on the BBC Trust website)
- Mark Thompson's presentation [PDF 171KB]
- Transcript of Mark Thompson's presentation [PDF 20KB]
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