The Los Angeles Times Travel section readers are 112% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2010 Release 1
KTLA is seen in 4.3 million homes across the L.A. DMA.
Source: Los Angeles Nielsen Jan '09 VIP Report
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2010 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times Travel & Adventure Show attracts 20,000 affluent and avid travelers.
Source: Estimated attendance based on prior events
You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
You reach more sports-minded people in L.A. advertising in the Sunday Los Angeles Times than you do in ESPN the Magazine and Sports Illustrated combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
LA, Los Angeles Times Magazine has a higher circulation than all other regional publications.
Sources: September 2010 ABC Publishers Statement for L.A. Times, June 2010 ABC Publishers Statement for magazines, C Magazine Media Kit 2010. (Los Angeles Magazine based on California Circulation only).
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2009
Readers of the Los Angeles Times are 48% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2010 Release 2
The Los Angeles Times print and online audience is 80% more likely to own a home valued at $2 million+.
Source: Scarborough Los Angeles, CA 2010 Release 2
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