I still can't believe that I know this person! Michelle Moore, previously the VP of Community Development at the US Green Building Council, is kickin' butt and taking names through the Council for Environmental Quality.

"Our president issued a challenge," said Michelle Moore, who delivered an update on the program at last week's State of Green Business Forum at the National Press Club in Washington, D.C. "My mission is to advance sustainability throughout the federal government."

You go girl!

Michelle's goals for the Green Government Challenge program is not different from the expectations of change agents elsewhere: "Meet or exceed present targets. Have real and reliable stories to share. Lead by example. Practice what we preach."

Talk about inspirational.

Looking for the be all and end all of green marketing? Need a green marketing bible? Jackie Ottman's new book, 'The New Rules of Green Marketing' takes a comprehensive look at the future of how companies can respond to the needs of a rapidly evolving green consumer marketplace.

Contained within Ottman's book is a 25 page green marketing resource guide, data from Fortune 500 firms and inspirational case studies of the most successful green marketing campaigns on the planet.

One of the best reasons to check out the book is they key messaging needed to win over buyers - green is not about tree hugging, but about quality, health, style, design, performance, cost effectiveness - even status.

What do you think? What are your companies rules of green marketing?

According to the second annual global sustainability study from the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group - roughly 2/3 of companies in the survey are leading the eco-wave because they see sustainability as leadership.

The study sites that the companies who measure and report what is tangible - admitting the intangible benefits of sustainability they cannot quantify and are transparent about it - build consumer confidence and continue to make money despite the recession.

Most people hate moving, or so I'm told. Maybe I'm just an oddball because I must admit - I love it! Having just unpacked all of my boxes (and boxes and boxes) full of books after living without them for a year, I am shocked, amazed and inspired by the plethora of sustainability related books that I forgot I had!

Besides the classic texts like Natural Capitalism and Ecology of Commerce, by Paul Hawken, or Cradle to Cradle by William McDonough and Michael Braungart or Silent Spring by Rachel Carson, what are your favorite sustainability related books?