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The BBC is a vibrant, fast moving, audience focused organisation whose core values are creativity, collaboration, trust, audiences, quality and respect. The BBC exists to enrich people’s lives with great programmes and services that inform, educate and entertain. Its vision is to be the most creative, trusted organisation in the world.

The BBC’s strategic vision is called Creative Future, a new editorial blueprint designed to deliver more value to audiences over the next few years by providing quality content for the digital age.

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