More about our work in Asia People living in poverty in Asia have access to a rapidly expanding range of media. Mobile phones are favoured by many of the less well off where access to the internet remains relatively expensive. Television is popular in villages where there is little power. Engaging with many kinds of media is not the prerogative of the wealthy.
Against this backdrop we are working with a range of partners, including national, regional and local broadcasters, media professionals and non-governmental organisations (NGOs) to engage new audiences.
Together, we are using mass media and communication to:
- Improve sexual and reproductive health, maternal and child health and prevent infectious diseases
- Help citizens hold their governments to account and facilitate free and fair elections
- Promote peace and conflict resolution
- Help people improve their earning potential through education
- Reduce the risk of natural disasters
In the process, we are helping to build and strengthen the Asian media sector through extensive media training programmes. More about our work in Asia
Asia is home to two-thirds of the people on earth. Although the region is experiencing impressive economic growth, driven largely by unparalleled development in China and India, it remains home to half of the world's poor and malnourished, and they have needs on an incomparable scale.
- One in 10 children dies before their fifth birthday in Burma, Cambodia and Pakistan
- The number of women who die in childbirth in Nepal is 67 times greater than it is in the United Kingdom
- Bangladesh is near the bottom of the corruption league table
- Gender inequality is the norm in just about every country in the region
, we are producing a ground-breaking political debate programme
with a weekly audience of 7 million across television and radio. Over the next three years, we will be developing a major English language initiative, which will make innovative use of television drama and discussion programmes and language learning via mobile phones.
We have delivered extensive journalism training across India. The training focused on improving the coverage of social affairs reporting, such as HIV and AIDS and the environment
In 2007 we have launched a new initiative to strengthen disaster prevention and resilience in the Indian states of West Bengal and Orissa.
In 2002, delivered a mass media campaign to encourage better prevention and treatment of trachoma, an avoidable eye disease that can cause blindness. The campaign reached 98% of adults.
we produced radio drama and discussion programmes that raised awareness and stimulated dialogue around gender issues
in Pakistan. More
In the past, we have also worked in Indonesia, the Maldives and Sri Lanka.