Transforming lives through media: Annual review 2010
The 2009-2010 annual review provides an insight into lives that have been changed by the BBC World Service Trust’s work.
Now a decade old, we continue to harness the power of the media to bring about positive changes on a range of issues, from human rights and gender equality to HIV/AIDS prevention.
In the past year we have reached an audience of more than 250 million people through local radio and TV broadcast partners, BBC channels, online, mobile phones and print.
Describing our aims, BBC WST Executive Director Caroline Nursey said: “Our role, as the BBC’s international charity, is to support a free, vibrant and responsible media that can help ordinary people share opinions and hold their leaders to account.
“We also use creative media to provide people with information to know their rights and live safer, healthier lives.”
This year’s annual review contains five stories based on lives that have been touched by some of our projects.
The stark realities of the working conditions some people are forced to endure are highlighted by the story of Amit, a 16-year-old boy in India who was saved from bonded labour after his relatives listened to our Majboor Kisko Bola! programme.
We hear of a neighbourhood in Angola’s capital, Luanda, that had electricity restored following a 30 year wait after locals used the 100 Duvidas radio programme to hold them to account.
Two Nigerian women describe how weekly radio drama Story Story heightened their awareness of corruption issues ahead of forthcoming national elections in their country.
A Haitian architect looks back on the role played by our lifeline radio service to communicate vital information in the aftermath of the earthquake that caused widespread devastation in his country earlier this year.
And Sultan Mahmud, a Bangladeshi merchant whose work was hampered by his inability to speak English, explains how our award-winning interactive educational service BBC Janala solved his problem.
Our Annual Review can be downloaded in full by clicking here
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