People living in poverty in Asia have access to a rapidly expanding range of media. Mobile phones are favoured by many of the less well off where access to the internet remains relatively expensive. Television is popular in villages where there is little power. Engaging with many kinds of media is not the prerogative of the wealthy.
Against this backdrop we are working with a range of partners, including national, regional and local broadcasters, media professionals and non-governmental organisations (NGOs) to engage new audiences.