October 5th, 2010 by Jason

In a new article in the Foreign Service Journal,  Robert McMahon explores the ongoing efforts of American broadcasters to  reach Iranians, even as the regime expands pressure on independent media. Voice of America’s Persian News Network satellite TV station and Radio Free Europe/Radio Liberty’s (RFE/RL) Radio Farda–two broadcasters funded by Congress–have been expanding their reach into social media. “The regime denounces these media efforts as a ’soft war’ waged by outside forces and has responded by mounting one of the world’s most intense censorship efforts: jamming broadcasts, blocking  Web sites and infiltrating Facebook accounts,” McMahon writes. The on going diplomatic standoff between Iran and the US makes the efforts of these broadcasters even more important according to McMahon.

While the utilization of social media is a key to connecting with the young people in a country where there are “tens of thousands” of active blogs, McMahon adds that new challenges are developing in that area: “Larry Diamond, a senior fellow at the Hoover Institution, writes in the July edition of the Journal of Democracy of a growing competition worldwide between democrats and autocrats over mastery of what has been called ‘liberation technology.’” The Iranian government has adapted by setting up pro-regime blogs and disrupting websites that they feel challenge their authority, including the websites of two prominent clerics. .

VOA and RFE/RL also face challenges from policy makers in the US who are skeptical about their effectiveness, McMahon adds. The broadcasters, however, are constantly adapting to new technologies to amplify their message to the Iranian people. McMahon ends the article by providing several recommendations: “Keep a close eye on internal developments in Iran and in the region, and vet reports to keep news stories accurate, not inflammatory, […] (s)ustain efforts to overcome jamming of core radio and TV services,” and “(p)ursue a vigorous effort to gather more and better data about how Iranians are accessing information.”

Posted in Civil Society, Freedom, Iran, Journalism, Middle Eastern Media, Technology, US foreign policy, US media |