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January 13, 2011

The Shot: Grom comes to Malibu »

12:10 PM PT, January 13, 2011

Grom-

Italian gelato chain Grom opened its Malibu location, its first West Coast outlet, officially on Sunday, offering free treats for the festivities. Judging by these shots (and the 5-star Yelp reviews), the Italian chain is already a hit with gelato fans. All photos credit Tim Berger for Brand X.

More photos after the jump >>

Grom-1

A serving of Mela (apple) and Cioccolato Extranoir (extra dark chocolate) gelatos with a dollop of freshly made whipped cream.

Grom-5 Grom-4

From left: Anca Scripcaru, of Torino, Italy, serves a cone of Marrons Glac·s gelato. Scripcaru is one of the Grom developers and had flown in from Italy for the Malibu grand opening; a line of costumers wait for their gelato.

Grom-2

Maggie Ribeiro, with her daughters Molly, 6, and Emily, 9, of Santa Monica, enjoy gelato at the grand opening. Maggie said that she was addicted to Grom gelato while living in New York and thinks it will be hard to resist the indulgence while the kids are in school.

Grom-3

Molly Ribeiro, 6, of Santa Monica, and her cousin Zoe Siverman, 6, of Mar Vista, enjoy a serving of gelato from Grom.

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