Fashion Week officially starts tomorrow, but the twitosphere is way ahead of the game. Key words: cold, ice. Also in the air: celebs, nerves, organics.

When we think of New York Fashion Week, we think of designers, models and glitz. Rarely do we hear from the men and women who make the shows possible.

At Tuesday night's launch party for B Brian Atwood, a new line by hot fashion shoe designer Brian Atwood, waiters served drinks. Rose McGowan served good humor, as in laughter, not ice cream.

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Finally, after five episodes, "The Game" has reached back into its storytelling well and recycled the one plotline they know everyone cares about the most: Derwin and Melanie having problems in their marriage. Long time fans may not want to admit it, but the last couple of episodes of "The Game" have been stale, partly because Melanie and Derwin seemed to be getting along. But this week's episode was a different story.

Golden ticket hopefuls from the Golden Gate gave it their best shot on this, the last week of Idol auditions. First up and out: Ukraine-born, belly-dancing Inessa Lee who insisted the judges missed out on the best thing in Hollywood when they showed her to the door. But all agreed that while she filled the room with cuteness and youth, she came up short on melody and voice. She didn't set the tone for the night though -- a stream of yeses quickly followed.

In films about fraternities, most usually fall into the raunchy comedy or horror genre, but L.A-based and Texas bred first-time feature writer/director Will Canon sets out to break that paradigm in his crime thriller "Brotherhood."

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A daily roundup of links from the world of ideas.

Economists and economic-bloggers debate whether technology has improved efficiency in the American kitchen, in recent decades.

Study finds link between high IQ, love of classical music

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