Whatever the ultimate impact of AOL's $315-million acquisition of the Huffington Post on the new-media landscape, it's already clear that the merger will push more journalists more deeply into the tragically expanding low-wage sector of our increasingly brutal economy.
That's a development that will hurt not only the people who gather and edit the news but also readers and viewers.
To understand why, it's helpful to step back from the wide-eyed coverage focused on foundering AOL's last-ditch effort to stave off the oblivion of irrelevance, or Brentwood-based Arianna Huffington's astonishing commercial achievement in taking her Web news portal from startup to commercial success in less than six years.
The media-saturated environment in which we live has been called "the information age" when, in fact, it's the data age. Information is data arranged in an intelligible order. Journalism is information collected and analyzed in ways people actually can use. Though AOL and the Huffington Post claim to have staked their future on giving visitors to their sites online journalism, what they actually provide is "content," which is what journalism becomes when it's adulterated into a mere commodity.
Consider first AOL's pre-merger efforts, which centered on a handful of commentators and a national network of intensely local news sites called Patch. The quality of those efforts varies widely, but the best ones are edited by journalists who lost their jobs in the layoffs and buyouts that have beset traditional news organizations over the last decade. These editor-reporters are given reasonable benefits and salaries that are about what beginning reporters at major newspapers were paid three decades ago. Their contributors, by contrast, are paid a maximum of $50 an article, often less.
The results pretty much conform to the old maxim that you get what you pay for; the best Patch journalism almost invariably is being done by experienced journalists who do the work out of idealism or desperation. What happens when that pool of exploitable surplus labor dries up — as it will with time — is anybody's guess, but the smart money would bet on something that isn't pretty.
