The Wall Street Journal and Barron's Privacy Policy

Effective as of September 16, 2008.

INTRODUCTION:

This Privacy Policy describes how Dow Jones & Company, Inc. ("Dow Jones," "us" or "we"), publisher of The Wall Street Journal and Barron's, will collect and use your personally identifiable information ("PII") (that is -- your full name, email address, mailing address, telephone number, or credit card number) as well as data that can, under certain circumstances, indirectly lead to PII ("Related Data").

This Policy applies to PII and Related Data received by us from: (a) consumers who provide us with information in connection with their subscriptions to U.S. print editions of The Wall Street Journal and Barron's magazine, and (b) consumers when they visit, register or subscribe to the online editions of The Wall Street Journal (www.wsj.com) and Barron's (www.barrons.com), and related services or sites that link to this Privacy Policy.

From time to time Dow Jones may revise this Privacy Policy. If we make revisions that change the way we collect or use your PII or Related Data, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices. If we make material changes to our practices regarding use of your PII or Related Data, your PII and Related Data will continue to be governed by the Privacy Policy under which it was subject prior to those changes, unless you have been provided notice of, and have not objected to, the changes.

INFORMATION THAT WE COLLECT:

Generally. When you subscribe to our products or services, we collect PII and Related Information from you. We also may collect PII and Related Information from you when you contact us about your subscriptions or participate in activities like: our resume database; job searches; forums; message boards; chats; submitting a letter to the editor; creating a community profile; rating, tagging and commenting on articles; or surveys, sweepstakes, contests, or games. When you visit our web sites, we automatically collect non PII such as IP addresses and web site usage information from you.

We do not, however, knowingly collect PII from children under the age of thirteen.

Sometimes we collect personally identifiable information from consumers in manual format or off-line, for example via a post card or subscription form. Providing detailed notice in those situations often proves impractical, so consumers will instead be provided with a short notice that describes how to obtain the full text of this Policy and other relevant information from us.

When you provide PII to us, we will make sure you are informed about the types of uses we will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

Cookies. Cookies are small bits of information that our web sites place on the hard drive of your computer. We use cookies to, among other things, facilitate our login processes; allow you to personalize and store your settings; collect usage information; determine our total audience size and traffic; and help us improve our sites by measuring which areas are of greatest interest to users.

Third party advertisements displayed on our sites may also contain cookies set by Internet advertising companies or advertisers. We do not control these cookies and visitors to our web sites should check the privacy policy of the advertiser to see whether and how it uses cookies. (See the "Notice" section below for more information on third party advertisements).

You can set the browser on your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on our web sites.

We also use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our sites in order to recognize users and assess traffic patterns, and we include web beacons and cookies in our e-mail messages, including newsletters, in order to count how many e-mail messages have been opened.

When you view an ad for our publications on other sites, our third-party advertising company may place or recognize a unique cookie on your browser. We and our advertising company may also use web beacons (invisible images often referred to as pixel tags or clear GIFs) to note which pages you visit after viewing our ads. The information that is collected through the use of these images is not personally identifiable and is used only to track response to our advertising efforts.

We may use cookies and similar tools to relate your use of our web sites to PII obtained from you or a reputable third party. For example, if you've asked us to send you information about our upcoming products or promotions, cookie and/or click stream data about your activities on our web sites may allow us to limit the materials we send you to items we think you will find interesting, based on your prior online activities and preferences. However, if we wish to combine your personal and cookie or click stream information in this manner, we will obtain your express affirmative consent.

Third Party Ad Servers. Some of the advertisements and other services that appear on our web site(s) are delivered to you by Internet advertising companies. These companies utilize certain technologies including cookies to deliver advertisements and marketing messages and to collect anonymous information about your visit to our sites and other web sites. If you would like more information about this practice or to opt out of having this information used by companies that are part of the Network Advertising Initiative to provide targeted ads, please visit http://www.networkadvertising.org/optout_nonppii.asp

NOTICE:

Third Party Web Sites. Our web sites link to web sites operated by other companies. Some of these third party sites may be co-branded with a Wall Street Journal, Barron's or other Dow Jones logo, even though they are not operated or maintained by us. For example, the CareerJournal section of The Wall Street Journal online offers a collection of third party services, such as career counseling, reference checks, recruiter databases and other services, through such links.

We're not responsible for the privacy practices of web sites operated by third parties that are linked to or integrated with our sites or for the privacy practices of third party Internet advertising companies. Once you've left our site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any PII they collect from you.

Our web sites may also be linked to sites operated by companies affiliated with us (i.e., that are part of the News America Group ("Affiliated Companies"). Although all Affiliated Companies adhere to the News America corporate Privacy Principles, visitors to those Affiliated Company sites should still refer to their separate privacy policies and practices, which may differ in some respects from this Privacy Policy.

The Wall Street Journal Online Archive. A portion of the archive is hosted by an unrelated company - ProQuest - through its ProQuest Archiver service and all article purchases are processed by ProQuest. ProQuest collects and uses your information in accordance with its privacy policy, and makes your information available to us. We will treat all information that ProQuest provides about you in accordance with this privacy policy.

CareerJournal Resume Database/Job Alerts. CareerJournal offers you the opportunity to create a resume and store it on our resume database. When you store your resume on our system, you can choose one of the following options:

• You can designate your resume as "Private" which means that your resume will not be shared with employers or recruiters unless you apply directly for a job.
• You can designate your resume as "Confidential" which means that you can hide your contact information, but allow your resume to be searchable and viewable by employers or recruiters. Should you elect not to share your contact information with employers, but to allow your resume to be searchable, we send emails from interested recruiters or employers to you but will not reveal your email address to those recruiters or employers.
• You can designate your resume as "Public" which means you allow your resume, including your name and contact information, to be searchable and viewable by employers or recruiters.

IF YOU ELECT TO MAKE YOUR RESUME VIEWABLE BY EMPLOYERS, ALL INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) THAT YOU INCLUDE IN YOUR RESUME MAY BE VIEWED BY RECRUITERS AND EMPLOYERS. YOU SHOULD NOT ENTER ANY INFORMATION IN THE BODY OF YOUR RESUME THAT YOU WISH TO REMAIN CONFIDENTIAL.

We do not screen the credentials of employers or recruiters before allowing them to conduct searches in our database. Dow Jones is not responsible for the retention, use or privacy practices of that employer or recruiter after it has received your information.

You may remove your resume from our searchable database at any time. However, third parties who accessed the database or obtained a copy of your resume may have retained a copy of your resume in their own files or databases. We are not responsible for the retention, use or privacy of resumes in these instances.

CareerJournal offers you the opportunity to sign up for job search alerts. If you would like to review, change or delete your resume or job search alert, you can do so by signing in here and following directions to edit.

USE: HERE'S HOW WE USE PII

Generally. We may use information in the following ways:

• For the purposes for which you specifically provided it including, without limitation, to enable us to process and fulfill your subscription or other requests.
• To send you information about your relationship or transactions with us.
• To notify you about our products, services, and special offers.
• To otherwise contact you with information that we believe will be of interest to you.
• To enhance or develop features, products and services.
• To provide advertisers and other third parties with aggregate information about our subscribers, web site user base and usage patterns.
• To allow us to personalize the content and advertising that you and others see on our web sites.
• To allow other select companies to send you promotional materials about their products and services (that is, unless you've told us not to do so (see Choice below).

Information about your activities on our sites and other non-personally identifiable information about you may be used to limit the online ads you encounter to those we believe are consistent with your interests.

We may combine the information that we collect from you with information that you provide to us in connection with your use of other Dow Jones products, services and web sites, or information we collect from third parties.

Sharing your Information

Except as set forth herein, or if we inform you otherwise at the time of data collection, we will not share your PII or Related Data outside of Dow Jones.

Affiliates: We may share your PII with companies that are affiliated with us, that is, are part of the News America Group of companies.

Service Providers: We may use other companies to perform services including, without limitation, facilitating some aspects of our web sites, sending e-mail, fulfilling purchase requests, delivering subscriptions, serving, customizing or delivering marketing or ads, and auditing. These other companies may be supplied with or have access to your PII and Related Data solely for the purpose of providing these services to us or on our behalf.

Special Circumstances: There may be instances when we may disclose PII or Related Data without providing you with a choice in order to protect the legal rights of Dow Jones, other companies within the News America Group or their employees, agents and contractors; to protect the safety and security of visitors to our web sites; to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if Dow Jones sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer your PII to a third party as part of that transaction.

Corporate, Third-Party, and Student Subscriptions: If your subscription is provided in whole or in part by your employer or other third party, we may notify the provider when you access or use your subscription. If you have a student subscription associated with a professor or school, we may notify your professor or school to confirm your subscription, access or use. When providing these notices, we may reveal limited amounts of your personally identifiable information such as your name or email address.

Third Party Promotional Offers: If you subscribe to our print publications, we may share your contact information with other companies whose products and services may be of interest to you. While many of our subscribers appreciate receiving offerings from these companies, if you prefer that we do not share your information for this purpose, please see "Choice" for instructions on how to tell us not to share your information. If you subscribe solely to our online publications, we will not sell, rent, swap, or authorize any third party to use your personally identifiable information for such party's own marketing purposes, unless you choose in advance to have your personally identifiable information shared for this purpose.

Social Network and Interactive Tools. Certain features on our web sites give you an opportunity to interact with us and others. These may include forums, message boards, chats, submitting a letter to the editor, creating community profiles, and rating, tagging and commenting on articles. When you use these features you should be aware that any information you submit, including your name, location and e-mail address, may be publicly available to others. We are not responsible for any information you choose to submit through these interactive features.

When an individual chooses to post information that will be publicly disclosed, he or she is responsible for ensuring that such information conforms to all local data protection laws. We are not responsible under any data protection laws for user posted information.

Non PII. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with our advertisers and business partners.

CHOICE: WE WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

You must update your preferences for each of our publications separately, as indicated below:

• Wall Street Journal Online
  To opt out of receiving marketing from The Wall Street Journal Online, if you are a subscriber visit our E-Mail Center. Others may notify us by contacting Customer Service at onlinejournal@wsj.com or by calling us at 800-369-2834.

• Wall Street Journal Print Edition
  To opt out of receiving marketing from The Wall Street Journal Print edition and/or promotional offers from third parties notify us by e-mail at wsj.service@dowjones.com or by postal mail at Mail Preference Service, The Wall Street Journal, 200 Burnett Road, Chicopee, MA 01020.

• Barron's Online
  To opt out of receiving marketing from Barron's online, if you are a subscriber visit our Email Center. Others may notify us by contacting Customer Service at onlinesupport@barrons.com, or by calling us at 1-800-369-2834. Barron's Daily Stock Alert newsletter subscribers may update their communication preferences by contacting Stock Alert Customer Service at newslettersupport@barrons.com or 1-800-544-0420.

• Barron's Print Edition
  To opt out of receiving marketing from Barron's Magazine and/or promotional offers from third parties notify us by email at barrons.service@dowjones.com or by postal mail at Mail Preference Service, Barron's Magazine, 200 Burnett Road, Chicopee, MA 01020.

Advantage Messages: Advantage messages are email messages that we occasionally send to subscribers to our online publications and that are intended to assist you in making the most out of your subscriptions. Each one contains a link that you also may use to opt-out of receiving further Advantage messages. To opt out of receiving Advantage Messages contact Customer Service at onlinejournal@wsj.com (for subscribers to The Wall Street Journal Online), or onlinesupport@barrons.com (for subscribers to Barron's Online), or by calling us at 1-800-369-2834.

ACCESS: HOW TO ACCESS, CORRECT OR UPDATE YOUR PII

You may review and update the personally identifiable information that you have provided to us by contacting Customer Service for each of our publications, as indicated below. Most subscribers also can update their information online by signing on to their accounts and visiting the appropriate account management sections. Please note that if you have subscribed or registered for our print and online editions, or for more than one of our publications or services, you must update your information for each separately.

• Wall Street Journal Online
  Subscribers to The Wall Street Journal Online may contact Customer Service at onlinejournal@wsj.com. Most subscribers to The Wall Street Journal Online may also update their information by going to Billing Information Page.

• Wall Street Journal Print Edition
  Subscribers to The Wall Street Journal Print edition may contact Customer Service by e-mail at wsj.service@dowjones.com or by postal mail at Mail Preference Service, The Wall Street Journal, 200 Burnett Road, Chicopee, MA 01020. Active subscribers to The Wall Street Journal Print edition may also update their information by logging into their account on the home page of www.services.wsj.com.

• Barron's Online
  Subscribers to Barron's Online may contact Customer Service at onlinesupport@barrons.com. Most subscribers to Barron's Online may also update their information by going to the Billing Information Page. Barron's Daily Stock Alert newsletter subscribers may update their information by contacting Stock Alert Customer Service at newslettersupport@barrons.com or 1-800-544-0420.

• Barron's Print Edition
  Subscribers to Barron's Magazine may contact Customer Service by email at barrons.service@dowjones.com, by postal mail at Mail Preference Service, Barron's Magazine, 200 Burnett Road, Chicopee, MA 01020, by fax to 1-800-975-8618 or by telephone to Barron's Print Customer Service at 1-800-544-0422. Active subscribers to Barron's Magazine may also update their information by clicking on "Change of Address" and/or "Email Alerts" on the home page of www.barronsmag.com.

SECURITY: WE PROTECT THE SECURITY OF PII

We use commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and Related Data in our possession against loss, theft and unauthorized use, disclosure or modification.

DATA RETENTION

We retain your information for as long as necessary to permit us to use it for the purposes that we have communicated to you and comply with applicable law or regulations.

TRANSFER TO US OR OTHER COUNTRIES

Your information may be stored and processed in the United States or any other country where Dow Jones has facilities, and by subscribing to and/or using our publications, you consent to the transfer of information outside of your country.

YOUR CALIFORNIA PRIVACY RIGHTS

California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please write to us at:

Dow Jones & Company
Attn: DM Disclosure Manager
200 Burnett Road
Chicopee, MA 01020

and include your name and the address to which you would like us to respond.

REMEDIES AND COMPLIANCE: HOW TO CONTACT US ABOUT PRIVACY CONCERNS

If you have any questions, comments or concerns about our Privacy Policy, you may contact us at privacypolicy@dowjones.com.

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