Alvin Valley The New York designer and self-proclaimed "king of pants" debuts his first flagship store at Century City's Westfield Shopping Center. Valley bypassed New York for L.A. for the store because nearly one-third of his business comes from Southern California. Store windows, inspired by London's Dover Street Market, showcase the designer's fall offerings, including his $295 signature wide-waistband pants and the label's first menswear collection.

10250 Santa Monica Blvd., Los Angeles. (310) 552-0970. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. Noon to 7 p.m. Sunday. www.alvinvalley.com

Tous Barcelona-based luxury jeweler unveils its fifth Southern California outpost. Tous stocks men's and women's gold and sterling silver jewelry (priced from $150 to $1,500), watches and accessories -- luggage, belts, scarves, sunglasses and handbags. The new shop will carry the new Ever collection ($100 to $400) featuring chunky silver charm jewelry.

6600 Topanga Canyon Blvd., Canoga Park. (818) 703-1079. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. www.tous.com

Opening Ceremony Trend-setting boutique converts a neighboring space, a former Enterprise Rent-a-Car hut, into a little house of accessories. Baubles and bags are showcased in an interior inspired by "Honey, I Shrunk the Kids," featuring pizza-slice seating with pepperoni stools and a doughnut-shaped sofa. The of-the-moment stock includes Proenza Schouler's $895 PS1 pochette clutch and $790 velour lace-up boot plus $190 Delfina Delettrez skull rings. The accessory store is also the exclusive Los Angeles vendor of antique jewelry from New York's Kentshire Galleries ($375 to $19,000).

463 N. La Cienega Blvd., Los Angeles. (310) 652-1120. 11 a.m. to 7 p.m. Monday to Saturday. Noon to 7 p.m. Sunday. www.openingceremony.us

-- Max Padilla

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Moods of Norway Today: Oslo plants a flag in L.A. as the Norwegian fashion brand celebrates the official grand opening of its Robertson boutique, the first in the U.S., and previews its fall collection. Designers Simen Staalnacke, Peder Børresen, Stefan Dahlkvist will be on hand to meet shoppers, with cocktails and waffles plus a live performance by pianist Aksel Kolstad. Snow also will be trucked-in for a cross-country skiing demo. The store showcases kitsch such as an actual-size golden tractor (the brand's logo), a white picket fence and a jam-jar chandelier. The colorful and youthful line retails between $25 and $850 and runs the gamut from dresses to three-piece suits to T-shirts and denim for men and women. RSVP to MoodsOfNorway@thinkpublicrelations.com.

113 S. Robertson Blvd., Beverly Hills. (310) 271-7172. 7 p.m. to 10 p.m. www.moodsofnorway.com

Chip & Pepper Friday: The L.A.-based denim gurus (and identical twins) Chip and Pepper Foster launch Mill Iron, an affordable denim collection exclusively for the Buckle retail chain. Mill Iron men's jeans retail for $98 to $111 (Chip & Pepper denim regularly retails for $180 and up); a women's Mill Iron collection is set to debut later this year. The initial jeans offerings include the Sunraider (relaxed leg button-fly) and the Rally (five-pocket straight leg).

Buckle, 6600 Topanga Canyon Blvd., Canoga Park. (818) 719-8651. 10:30 a.m. to 9 p.m. Monday through Saturday. 11 a.m. to 6 p.m. Sunday. www.buckle.com

40th anniversary of the Apollo moon landing Saturday: Omega and Tourbillon honor Mercury, Gemini and Apollo astronauts with an exhibit commemorating the 40th anniversary of the July 20, 1969, moon landing (Omega was the first and only watch worn on the moon). Scott Carpenter, Thomas P. Stafford and Gene Cernan, who walked on the moon, will appear at the South Coast Plaza Jewel Court for a public forum. A Lunar Rover and Apollo 10 space suit along with a Sojourner Mars Rover will be on exhibit through July 12.

3333 Bristol St., Costa Mesa. (800) 456-8463. 3 to 4 p.m. www.southcoastplaza.com

-- Max Padilla

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Louis Vuitton: The French luxury retailer opens its seventh Southern California outpost, this one in the San Fernando Valley. Behind its trademark Damier-print windows, the boutique will stock the customary luggage and handbags plus shoes, fashion jewelry, sunglasses and ties. Check out the "bag bar" displaying the latest accessory collaboration.

6600 Topanga Canyon Blvd., Canoga Park. (818) 992-5539. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. www.louisvuitton.com

True Religion: The made-in-the-USA denim brand opens a woodsy boutique in the Beverly Center. New warmer-weather styles for women include boyfriend jeans and shorts. Men can find the vintage-inspired XXX collection featuring leather back pockets, rusted tacks and rivets. Denim prices range from $172 to $361.

8500 Beverly Blvd., Los Angeles. 10 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 8 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. www.truereligionbrandjeans.com

Moods of Norway: The Norwegian youth-spirited men's and women's collection known for its colorful prints opens its first U.S. flagship on Robertson. The store, which resembles a Scandinavian cottage (complete with a tractor), will showcase the line's $44 women's T-shirts, $150 dresses and $549 men's blazers plus seasonal offerings such as its cobranded Helly Hansen snowboard jackets.

113 S. Robertson Blvd., Los Angeles. 10 a.m. to 7 p.m. Monday through Saturday. 11 a.m. to 6 p.m. Sunday. www.moodsofnorway.com

— Max Padilla

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