Jennifer Aniston's new fragrance goes on sale Thursday at Sephora. It's called, ahem, Jennifer Aniston.  [WWD]

The swimsuit Farrah Fawcett wore in her iconic pin-up poster in 1976, at left, is being donated to the Smithsonian Institution, along with some other Farrah memorabilia. It will all go into the museum's pop culture history collection. [People]  

H&M's newest line, The Conscious Collection, focuses on organics and recycled materials.  [WWD] (Subscription required.)  

Nony Tochterman is closing Petro Zillia's boutique on Third Street in Los Angeles at the end of February. The news comes on the eve of the debut of Tochterman's capsule collection for Forever 21.[Mondette]

"America's Next Top Model" is scheduled to return for its 16th season on Feb. 23, and among the 14 hopefuls is Kasia Pilewicz, a plus-size model who already has a contract with Wilhelmina Models' "W Curve Board." [The Cut] 

Lucky Brand is expanding its higher-priced Lucky Legend line and expects to roll out four collections a year. [WWD] (Subscription required.)

Emmy Rossum, currently starring on Showtime's "Shameless," teamed with Elie Tahari to design a handbag -- called The Emmy, of course -- that will be available in four sizes, ranging in price from $398 to $798. [InStyle]

While it's fairly common for actresses and models to have bags named after them, now a magazine editor has one too. Dylan Jones, the editor of British GQ, has teamed up with Anya Hindmarch to create a men’s bag, called the Dylan Jones. The bag is described as a sleek attaché case in natural brown leather, lined in woven jacquard and bound in grosgrain ribbon. Inside, there are pockets for a BlackBerry, business cards, keys and a tablet computer. The bag will retail for 1,095 pounds, or $1,760 at current exchange rates. [WWD]

We've told you that flats will be in style for spring, but here's another wrinkle: "flatforms," which marry the ease of a flat with the height of a platform shoe. Kind of like wearing a sandal with a shoe box attached to the bottom. [Telegraph]

Gap North America has a new president -- and switches coasts. Art Peck -- who used to oversee the Gap Inc.'s outlet stores -- was named to replace Marka Hansen, and the brand's creative base is moving from San Francisco to New York City. [LA Times].

--Susan Denley

Photo: Farrah Fawcett's iconic poster.

Cruising by all the "For lease" signs on Melrose Avenue and West 3rd Street, it's easy for you to get the holiday shopping blues. But L.A.'s own relentlessly upbeat, pink-haired clothing designer Nony Tochterman (not to be confused with our city's pink-haired jewelrydesigner -- that'd be Tarina Tarantino) isn't letting the economy crush her spirits. In a bold move, this month she's letting cash-strapped shoppers rent party frocks from her vibrant House of Petro Zillia boutique, for a day rate of $50. (Maybe she's onto something; for a $300 dress, she'd only have to rent it six times--and she still owns the dress.)

Tochterman, who famously rode her bike down the runway at L.A. fashion week a few years back, launched her colorful line 12 years ago. Three years ago, she opened her boutique, which also houses her design studio. She said she started "studio services for everyone," as she calls it, in response to the economy, and customers' scaling back on shopping for party dresses. "When the going gets tough, the tough get creative," she said. "Besides, why should celebrities be the only ones able to get studio services for a special party, night or celebration?"

The store's new "For Rent" rack includes new, archive and one-of-a-kind pieces, along with a few basic party dresses. There's a multicolored ribbon dance skirt, a short leather paillette tank dress, a pink party coat covered in vintage floral appliques, and a pink polka dot silk chiffon, fit-and-flare cocktail dress. Shoppers can rent for one to three days, and fees vary based on the length of time and the value of the item (prices range from $300 for a simple dress to $4,800 for a gown) -- but at a minimum of $50 for 24 hours. The rental fee includes dry cleaning, which is handled by the boutique.

But don't forget to take good care of your dress, or you'll have to pay the full price upon return. So Cinderella, that means no pomegranate punch for you.

House of Petro Zillia, 8218 West 3rd St., L.A. (323) 653-3080.

-- Booth Moore

Photo: House of Petro Zillia's new rental rack. Credit: House of Petro Zillia.

Starting this Friday, the rainbow-hued wares at the House of Petro Zillia are going on sale.  The entire store is 50% off, including already marked down pieces.

Happy shopping!

--Melissa Magsaysay

House of Petro Zillia sale flyer/Petro Zillia