Image

Musings on the culture of keeping up appearances

All the Rage

Category: Reebok

Eighties Redux: The Reebok Freestyle melds vintage looks with modern technology

November 9, 2010 |  7:00 am

Reebok

It's finally happened. Those puffy, aerobic high-top Reebok Freestyle sneakers every fitness queen wore in the 1980s are back — and, more alarmingly, we're actually starting to think they're cute.

But the shoe's new incarnation is no flat-soled, old-school tennie.

The brand-new Reebok Freestyle is cashing in on the "toning" shoe craze — which promises to help sculpt and tone legs and bums through specially shaped soles.

Still, these rehashed kicks look miles more stylish than the oddball, boat-bottom toning shoes that are all the rage right now. 

Reebok claims that the shoe's "secret, hidden EasyTone technology" tones butt and leg muscles "without the gym" by using balance pods designed to create natural instability in a woman's step. This "micro-instability," so the story goes, forces muscles to adapt and work harder. 

That's all well and good, but we're more into the shoe's retro looks than its fitness potential. Though the Freestyle is also available in black and brown (all colors include a zebra-striped lining), we're loving the unapologetic flashiness of the all-silver model.  

Eager to revert to the "Jane Fonda Workout" days?  Snag the sneaks for $110 at Foot Action.

But don't even think about rocking them with legwarmers, a la 1985.

--Emili Vesilind

Photo: The new-and-improved Reebok Freestyle. Credit: Reebok.


Armani teams up with Reebok for dual sport collections

July 19, 2010 | 10:58 am

Reebok x Armani collection, Reebox X EA7
Designer brand Giorgio Armani has always boasted a clean, sporty vibe. Think of tan, toned Jennifer Aniston walking countless red carpets in those sinewy sheaths created by the Italian house.

Now, Armani's lower-priced collection, Emporio Armani, is getting downright athletic — by teaming up with Reebok, one of the most iconic sportswear brands in existence.

The Reebok x Armani collaboration, which launches in August in Emporio Armani stores and on Reebok.com, includes two collections: Reebok x Emporio Armani — four futuristic athletic-shoe styles ranging from $275 to $450 — and Reebox X EA7, which is made up of two footwear styles and a range of spiffy, fashion-forward active wear (shoes are priced from $150 to $165; apparel from $65 to $195).

The dual-gender collections fuse Reebok's athletic technology with Emporio Armani's chic, oft-minimalist aesthetics.

The resulting pieces are super stylish and slightly futuristic-feeling; these are workout clothes for discerning dressers. Standout pieces include a kimono-wrapped gray hoodie jacket, pegged "sweatpants" that drape harem-style around the calves and spacey black trainers featuring exposed "shocks" at the heels and subtle tone-on-tone embossing.

"Today sportswear and active wear have become really important parts of our wardrobes," said Giorgio Armani in a news release.

"My new alliance with Reebok is a natural consequence of this philosophy." That much is clear.

-- Emili Vesilind

Photo: Pieces from the forthcoming Reebok x Armani collaboration. Credit: Emporio Armani




Advertisement







Archives
 

Categories