SoCal surf brand Roxy has teamed up with veteran New York designer Cynthia Rowley for a chic, surf-inspired collection launching in April that will be sold exclusively at Barneys New York in the U.S. and Colette in Paris.  

The concept for Cynthia Rowley for Roxy was, fittingly, born on the beach — when avid surfer Rowley bumped into Randy Hild, Roxy's executive vice president of marketing, in Montauk, N.Y. Talk of a collaboration ensued.

“The most important thing as a designer is to tell a story," said Rowley, who spends her summer weekends on the beach with her family. “This is an authentic and genuine expression of my passion for the surf lifestyle.”

And the surf brand has committed to the collaboration for the long haul. The two companies will partner for a minimum of three years. “Our mission at Roxy has always been to have one foot in the surf world and the other foot in the fashion world,” Hild said in a press release. “Barney’s is a great common ground for both brands to bring that idea into reality. It’s amazing to see the New York and fashion community embrace the surf lifestyle and put a whole new style spin on it. ”