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Research Capabilities
The Wall Street Journal's research offerings are remarkable both in their frequency and range. These studies examine virtually every corner of the marketplace, from finance, real estate and technology to travel, automotive and healthcare. This rich array of information helps you map out the strategies to carry your company through the highs and lows of an ever-changing world.
Contact your Wall Street Journal representative to find out how our wealth of knowledge can enhance your marketing plan and foster your success.
| Study | Description/Applications |
| The Wall Street Journal Digital Network Subscriber/User Study (Beta Research Corp.) |
Reports on the engagement measures, business activities/responsibilities, investment activities, travel characteristics, lifestyles and personal demographics of WSJDN subscribers/users. 2007 study fielded in conjunction with studies for the print editions of The Wall Street Journal, WSJ Asia and WSJ Europe. |
| Omniture (Internal records) |
Details the usage of and engagement with network sites, including WSJ.com, MarketWatch, Barron's Online and all vertical sites. Tracks total unique users, page views, and average time spent data for any specified time period. Data is available for network sites only. |
| NetView (Nielsen) |
Tracks a variety of online engagement metrics, including time spent, total minutes and number of sessions. Allows for direct competitive positioning as it measures all general Internet sites with over one million in total unique audience. |
| @plan (Nielsen) |
Surveys the demographics, business activities, finances, lifestyles, attitudes, geography and more of visitors to all general interest Web sites with over one million in total unique audience. Available in the U.S. only. |
| Stradegy (TNS Media Intelligence) |
Tracks online advertising expenditures (est.). Details where marketers are allocating their online media budgets. Reports overall spending and share of market by industry, class, subsidiary, parent company, subsidiary and brand level. Data should be used for directional purposes only. |
| A Placeholder Report (The Wall Street Journal) |
Captures images and creative elements of advertising featured online. Shows past and current URL's that show(ed) the actual creatives running. |
| Evalient (TNS Media Intelligence) |
Provides demographics, local media and product use, automotive, travel, healthcare and financial profiles for adults in the 75 largest U.S. markets. |
| Dynamic Logic | Illustrates impact of online advertising by measuring/comparing brand awareness and favorability, advertising recall, message association, and purchase intent data among "control" group and "exposed" group. Studies can be conducted on a proprietary basis or via cross-site. |
| Insight Express | Illustrates impact of online advertising by measuring/comparing brand awareness and favorability, advertising recall, message association, and purchase intent data among "control" group and "exposed" group. Studies can be conducted on a proprietary basis or via cross-site. |
| CIMS – Business Influencer Online Study (Millward Brown IntelliQuest) |
Measures the acquisition, readership and viewing habits of individuals who influence the purchase of computer-related products or services or information technology for themselves at work, for others in their companies or on behalf of a client. Main topics covered: computer systems, software, printers/peripherals, networking equipment/services, telecommunications and online services. Measures 80+ publications, 50+ cable/broadcast channels, 40+ television programs and 110+ Web sites. |
| CIMS – Home Influencer Online Study (Millward Brown IntelliQuest) |
Measures the readership patterns and viewing habits of individuals who are involved in the acquisition of computer-related products and services for the home. Content areas include computer systems, software, printers/peripherals, consumer electronics, video gaming, and online usage. Measures 100 publications, 50+ cable/broadcast channels, 50+ television programs and 93 Web sites. |
