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WSJ Access
For first-time advertisers to the Journal franchise, WSJ ACCESS is your entry point to reach highly affluent decision-makers within the most trusted source for news, information, opinion, and analysis. Our highly targeted multi-media solutions deliver exceptional value at prices within reach.
3 Reasons Why Now Is The Time To Partner With The Journal
1) The Journal Effect: The Brand That Builds Brands
- 9 of the top 10 most admired companies in the world choose The Journal for their corporate messaging.
- Firms ranked #1 for company reputation in the categories of Accounting & Management Consulting Services, Energy, Integrated Oils, Telephone Companies, Cable & Broadcasting, Investment Services, Publishing, Clothing & Designer Goods, Diversified Financial, Full-line Insurance and Life Insurance are all advertisers in The Journal.
2) Growing And Engaged Readership
- The Wall Street Journal has increased its individually paid copies by 7% since 2006, while competitors have struggled with significant declines in circulation. Subscribers spend 58 minutes every day with the print edition and read an average of 5.5 issues per week.
- Monthly Visitors on WSJDN is up 5.3% year over year, and 49% of our WSJDN users visit 1+ times daily, and at an average of 35 times per month. WSJDN users, on average, spend 43 minutes per session online.
3) Cost-Effectively Reach Mass, Class and Influence
- The Journal reaches nearly 1 million affluent readers with an HHI of $200,000+, more than any other competitive title.
- The Journal ranks 1st out of 143 reported titles in reaching corporate decision makers with budgets of $10+ million.
Source: Fortune's 2009 most admired companies; Corporate Perceptions 2008: The Wall Street Journal Study of Corporate Reputation; Newspaper subscription and newsstand sales growth calculated by The Wall Street Journal based on Individually Paid data from the ABC FAS-FAX for the 6 months ended March 2010; Internal page views, Omniture August 2010; 2010Wall Street Journal Subscriber /WSJDN Subscriber/User study; Source: 2010 Mendelsohn Affluent Head of Household Survey.
Revised on: 2010-10-13