Advertise
For more information contact Louisa Daniels Kearney, Director of Advertising; phone: (516) 883-2828. For information about nonprofit advertising, contact Dennis F. Giza, Deputy Publisher; phone: (212) 854-2718; fax: (212) 854-8367. For information about book advertising, contact Perry Janoski; phone: (212) 665-9885.
Downloadable Documents
Advertising Online
For more information about online advertising and sponsorship opportunities, please contact Louisa D. Kearney, (516) 883-2828.
About Our Readers download pdf
- CJR Readers are Media Professionals
- 72% of CJR readers are media professionals
- Breakdown by Media:
-
-
Newspaper
57% -
Television
11% -
New Media
9% -
Magazine
13% -
Radio
6% -
Education
12% -
Broadcast
17%
-
- 80% of CJR's media professionals are involved in determining the types of news stories and topics that are reported. 50% are very involved.
Demographics download pdf
- Median Age
- 52
- Sex
- 72% of CJR readers are male
- 28% of CJR readers are female
- Education
- 98% of CJR readers attended college
- 90% of CJR readers are college graduates
- 41% of CJR readers engaged in post-graduate studies
- Occupation
- 72% of CJR readers are employed in the media
- 92% of CJR readers are in professional or managerial roles
- 21% of CJR readers are on a board of directors
- Income
- Mean household income is $128,500
- Median household income is $83,800
- Mean Net Worth is $2,525,900
- Median Net Worth is $381,500
CJR Readers are Dedicated download pdf
- The average time spent with an issue is 1 hr. 13 min.
- 74% of CJR readers read or looked through all of last 4 issues.
- 1.8 readers per copy.
- 6.2 years is the average length of time a reader has subscribed to CJR.
- 94% of CJR readers consider CJR one of favorites/very good/good journalism publication.
- 18% of CJRreaders said they changed their mind about an issue because of something they read in the magazine.
- 78% of CJR readers consider CJR an essential read.
- 83% of CJR readers find information in CJR that they can't find elsewhere.
- 92% of CJR readers would recommend CJR to colleagues.
- 48% of CJR readers clipped or referred an article for others.
CJR Readers are Involved download pdf
- 94% of CJR readers voted in Federal, State, or Local election.
- 60% of CJR readers have written something that has been published.
- 42% of CJR readers actively worked as a volunteer (non-political).
- 39% of CJR readers addressed a public meeting.
- 33% of CJR readers have written to the editor of a magazine or newspaper.
- 29% of CJR readers have written to an elected official about some matter of public business.
- 31% of CJR readers have taken an active part in some local civic issue.
- 21% of CJR readers have written to or called a radio or television station.
- 15% of CJR readers engaged in fund raising.
- 10% of CJR readers actively worked for a political party/candidate.
- 17% of CJR readers participated in environmental groups/causes.
CJR Readers are Book Buyers download pdf
- 97.3% of CJR readers purchased books in the last 12 months.
- Average number of books purchased: 25.5
- 36.2% of CJR readers bought 25+ books.
- Types of Books Purchased in the Last 12 Months:
-
-
Fiction
60.5% -
Reportage
30.2% -
Religion
21.8% -
History
52.8% -
Travel
25.7% -
Short Stories
12.9% -
Current Events
48.6% -
Classics
24.6% -
Art
17.5% -
Biography
42.9% -
Business
22.9% -
Crime
17.5% -
Reference
32.5% -
Memoir
22.6% -
Poetry
15.8% -
Childrens
31.6%
-
- Where CJR Subscribers Buy Books:
-
-
Book Store
90.9% -
Internet
58.5% -
Book Club
17.6% -
Chain
79.0% -
Mail Order
21.6% -
Other
9.1% -
Independent
60.8%
-
Sources: Mediamark Research Inc. 2001 Subscriber Study; Erdos & Morgan Readership Survey, 2000. For information about book advertising, contact Perry Janoski, (212) 665-9885.
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