Take the guesswork out of what to say and when to say it on Twitter, Facebook and Google Buzz.
Compose and import Tweets & posts and let SocialFlow send them out at the right time
Monitor real-time performance and audience response to your updates.
Gain deeper insight into your audience and customers’ interests and actions.
Let SocialFlow determine the best settings or customize them yourself.
Integrate with Omniture, Webtrends and Google Analytics.
Jeremiah Owyang of the Altimeter Group wrote a really interesting blog post about how brands and others should look at Twitter in the mix of their communications channels. The third bullet in his post comes up a lot in our conversations with customers and people that are interested in using SocialFlow to optimize their social media engagment: Conundrum: To Stay Top of Mind, People Tweet more, Resulting In More Noise.
More Tweets does not mean better. While counter intuitive to some, you have to fight the urge to simply increase your Tweet frequency in an attempt to capture more engagement or eyeballs. Unlike old media and advertising where you spray as much as possible then pray, on Twitter, more Tweets ends up being noise and people start to tune you out. What happens then is that they begin to ignore you. Eventually, the worst case scenario strikes and they unfollow you.
Most of our customers optimize the number of Tweets they send out each day. We find that Clicks/Follower is a good…