This is a printer friendly version of the page. Go back to the website version »

Business travel

Gulliver

Airline fare increases

The big airlines get cold feet

Feb 20th 2011, 22:54 by N.B. | WASHINGTON, DC

ON MONDAY Delta and other major American airlines increased prices on first-class, business-class, and seven-day advance tickets in an apparent attempt to wring a few more bucks out of business travellers. Short flights went up $20 each way, medium-range flights went up $40 each way, and long-haul flights over 1,500 miles went up as much as $60 each way. Delta initiated the increase and was quickly followed by American, but by the end of the week, both airlines got cold feet and backed off the price increases. USA Today's Roger Yu explains:

The network airlines' most recent attempt to raise business travel fares was their second in as many weeks. They've also raised fares more broadly — affecting most of their seats and leisure travelers — five times since December.

But the airlines' failure this week may be a sign of the tentative pace of the recovery of business travel, which sank along with the economy in 2008.

Rick Seaney, the CEO of air-fare watchdog FareCompare.com, told Mr Yu that Southwest Airlines, America's largest discount carrier, seems to be in the driver's seat when it comes to fare increases this year. Southwest didn't raise its prices in two of the five rounds of increases in the past few months, and "If Southwest doesn't participate, [other airlines] tend to tiptoe around those [routes] to make sure they're at equilibrium with Southwest," Mr Seaney told Mr Yu.

The bottom line here is the same one Gulliver has been spouting for weeks: any economic recovery is far from solid, and the business-travel recovery is even more tenuous than the improvement in the broader economy. Airlines are still having trouble raising their prices. In the short term, that's good news for those of us who have jobs and are travelling—we're travelling cheaper and better. But in the long term, a more solidly grounded recovery would be good news for all of us. When the airlines start being able to raise their prices without blinking, we'll know we're really on the road to recovery.  

You must be logged in to post a comment.
Please login or sign up for a free account.
1-3 of 3
BShore wrote:
Feb 21st 2011 4:51 GMT

It's not surprising that Delta and American backed away from their price increases. Our economy just hasn't recovered enough yet for business travelers to sustain rate hikes.

Besides, lets face it, Southwest controls price increases on their routes.

Thanks,
Ben Shore
http://www.LongevityDrugstore.com

MidAtlantic wrote:
Feb 21st 2011 6:33 GMT

Given the way the price of fuel is going I doubt the airlines will have much choice but to put up fares.

The Ban wrote:
Feb 23rd 2011 3:23 GMT

I don't know if anyone else has noticed, but the prices on the Boston-Washington route have spiked sharply in the past few weeks across all the airlines (United, Jetblue, US Airways, Delta) that service that route. Even when I am flexible and book on Tuesdays and everything. I hope it's something like in this article and someone will get cold feet and back down.

1-3 of 3

Latest blog posts - All times are GMT

Kabuki comes home
From Asia view - 3 hrs 55 mins ago
Link exchange
From Free exchange - March 2nd, 21:42
An abundance of activity
From Multimedia - March 2nd, 21:14
About that Goldman estimate
From Free exchange - March 2nd, 21:10
More from our blogs »
Products & events
Stay informed today and every day

Subscribe to The Economist's free e-mail newsletters and alerts.


Subscribe to The Economist's latest article postings on Twitter


See a selection of The Economist's articles, events, topical videos and debates on Facebook.