- Need More Info?
- Contact Us
Audience Targeting
Target your Ideal Audience
As the #1 reaching newspaper site on the Web, NYTimes.com has an extensive database of reader-supplied information. Through reader surveys and registration data analysis, we can offer you access to your ideal audience.
Main Types of Targeting on NYTimes.com:
- Contextual
- Behavioral
- Registration Based/Demographic
- IP-Based Company Information
- Geographic
Contextual Targeting
Here is an ideal way to ensure that your advertisement is placed against relevant content that influential readers rely on - the most trusted content on the Web. This is one cornerstone of most NYTimes.com buys.
Most popular content sections on NYTimes.com:
- Arts
- Books
- Business
- Technology
- Movies
- Travel
- Health
- Sports
- Education
- Washington
- Dining & Wine
- Home & Garden
- Fashion & Style
- Magazine
- T Magazine
- National News
- International News
- New York Region
- Science
Behavioral Targeting
This offers you the ability to reach niche audiences based on readers' demonstrated interest wherever they are on NYTimes.com. By utilizing this premium-targeting tool, you can exponentially increase the number of opportunities to reach your niche audience. Experience more efficient use of marketing budgets, expanded ad placement opportunities and increased media impact and effectiveness.
How it works:
NYTimes.com collects anonymous data on user behavior on the site. We can track broad behaviors - like
visits to particular sections - and narrow ones - like reading about a particular topic or demonstrated
interest in luxury real estate. With this data, interest segments are built which can be a key
component of a plan running on NYTimes.com.
Registration Based/Demographic Targeting
Data is captured from NYTimes.com users upon free site registration, allowing you to segment our readers and serve ads to them based on demographic, geographic and professional information.
Demographic Information can be captured by:
- Gender
- HHI
- Age
- Country
- Job Title
- Industry
- Company Size
IP-Based Company Information
Through information gleaned from visit IPs we can target against Industry and Fortune 500 or FTSE ranking. This allows for very narrow targeting of any visitor to the NYTimes.com site, whether that user is registered with us or not.