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Creating B&W Magazine Ads
The space reservations and material processing of all black and white advertising material in The Magazine is handled by the Customer Order Fulfillment Department at The Times.
In this area of the site, you will find detailed production guidelines and procedures for placing and creating digital ad material for B/W ads in the Magazine, including type specifications and file formats.
Production Guidelines for B&W Magazine Ads
New York Times Magazine and Part 2's are printed by rotogravure on high quality supercalendared paper.
Trim size is 8 15/16" x 10 7/8".
The New York Times has converted to a complete digital workflow and digital input is required.
- Industry standard PDF files with all fonts embedded and no profiles or tags are preferred for all advertising in The New York Times.
- NOTE: When submitting black and white files, images must be set to grayscale, not CMYK, before distilling.
- Gravure engrave resolution is typically 12 lines per mm (305 dpi). CT files and scans should be supplied as 305 dpi. It is recommended that excess hi-res image not used in the ad be cropped to limit processing time. Linework files may be supplied at any resolution. Typical LW resolutions are 34 and 51 lines per mm, or approximately 863 and 1296 dpi respectively.
- Proofs are not required for BW advertising.
- Kodak Approval, Imation MatchPrint Laser, or Dupont Digital Waterproof (on the manufacturers recommended Publication Stock or 60 lb. Textweb) are the only contract level digital proofs accepted for 4C advertising in The New York Times Magazine.
Type Specifications
Black type should not be finer than .004" at the finest part of the character or rule, with a minimum size of 6 points. The surrounding tone value must be light enough to assure legibility (less than 30%).
Reverse type and imagery must be legible in the final print. The surrounding tone value must be dark enough to assure legibility. The finest part of the reverse character or rule should measure no less than .007", with a minimum size of 10 points.
For more detailed black and white digital specifications, please visit www.rrd-lpc.com/nyt or call 212-556-7777 and press #3 twice to reach a New York Times COF representative.