FEBAPRJUN
09
201020112012
25 captures
3 May 2010 - 12 Jul 2012
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Social Apps
SOCIAL APPS PROVIDE AN UNPRECEDENTED PLATFORM FOR CONSUMER AND EMPLOYEE INTERACTION – THEY SHOULD BE CONSIDERED THE NORM
Social Apps for us are the best. Back in the old days, the web merely used to push content, and provide little in the way of social interaction. Nowadays, if you visit a site that doesn’t give even basic social functions, it can be a bit of a disappointment. This page should probably not exist for too long as it is a part of everything we do – it’s the old 3ev dogma again: it’s all about the user.
We build social style intranets that encourage employee/user interaction in much the same way as Facebook does. An intranet should be so much more that a place to display your organisation’s health and safety policy and expense forms. The reason Facebook works is because it’s easy to use and simple to develop for.
Whilst we do not suggest that our customers should want to go and create “the next Facebook”, many useful techniques can be taken from such social networking platforms and integrated into existing web strategy and intranets.
Over the past couple of years we have worked with all web 2.0 APIs such as Flickr, YouTube, Google etc. In 2008 we were showcased by Google in thier Google Maps API booklet, our work has also featured on the Google Earth blog. Our microsite for Sing Up Day 2010 featured a very smart map enabling schools to upload events to it and the 2010 site for the Chemical Brothers brings in realtime UGC feeds and features an unobtrusive moderation interface. It is vital to embrace social media at the correct level – overuse can be painfully unnecessary whereas underuse serves as a crippling disadvantage.
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The Chemical Brothers
In 2007 we were given our first attempt at developing the official site for The Chemical Brothers. We decided to embrace the UGC trend, integrating Youtube, Flickr, and a special shoutbox… I think we were the first people to …
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