"Like" is a way to give positive feedback or to connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. You can also connect to content and Pages through social plugins or advertisements on and off Facebook.

Clicking "Like" under something you or a friend posts on Facebook is an easy way to let someone know that you enjoy it, without leaving a comment. Just like a comment though, the fact that you liked it is noted beneath the item.

For example, if you click a Like link beneath a friend's video:

• It'll be noted beneath the video that you liked it
• A story will be posted to your Wall that you liked your friend's video
• Your friend will get a notification that you liked his or her video

When you click "Like" on a Page, in an advertisement, or on content off of Facebook, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. The Page may also post content into your News Feed or send you messages. You may also share this connection with applications on the Facebook Platform.

You always have control over your connections. You can unlike most content immediately, manage your connections on your profile, and restrict who you share your connections with in your privacy settings.

You can unlike a piece of content or a Page on Facebook.

• To unlike a piece of content that you or a friend has posted, just click the "Unlike" link that appears beneath the content itself.
• To unlike a Page (which will also remove it from your profile), go directly to the Page and click the "Unlike" link in the lower left-hand column.

To improve your experience and promote consistency across the site, we've changed the language for Pages from "Fan" to "Like." We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.

No. When you see a News Feed story about a friend liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.

Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

On the other hand, when you click "Like" on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.

If you are seeing this error, please submit a report here.

When you click "Like" on an ad, you are making a connection with the business, brand, or product in that ad. For example, if a brand’s Facebook Page is being advertised in the ad and you click the Like button, you are making a connection to that brand Page.

As with other connections, the connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to and in advertisements about that Page. The Page will also be able to post content into your News Feed and send you messages. You may also share this connection with apps on the Facebook Platform.

You always have control over your connections. You can unlike most content immediately, manage your connections on your profile, and restrict who you share your connections with in your privacy settings.

Facebook runs ads from its own advertising system that lets your friends know if you have a direct connection with a product or service. This works similarly to the way your friends learn if you're connected with a Facebook Page through News Feed. For example, if one of your friends likes a Page, you may see an ad with your friend's profile photo next to it, indicating the action that friend has taken with that Page.

Unlike ads, Sponsored Stories are stories that your friends published into your News Feed. These show up on the right hand side of pages on Facebook. The types of stories that can be surfaced include: Page Likes, App interactions, Place check-ins and Page posts.

Both Facebook Ads and Sponsored Stories always require that you and your friends have taken an express action to indicate your connection with the product or service; furthermore, your personally identifiable information is not shared with advertisers.

The "X" is a way for you to give us quick and easy feedback on the ads you are seeing. We will take this feedback into account as we continue to improve our advertising systems for both advertisers and people that use Facebook. If you choose to provide feedback for an ad, this may not immediately affect how often you see this or similar ads.

With Facebook Ads for Pages, Events and Apps, you may see stories about actions your friends have taken on Facebook attached to ads you see. For example, you might see a story about a friend who already likes a Page that you're seeing advertised. Similarly, your friends might see stories about you that relate to the ads they're seeing. Such stories will only be shown to friends, and will adhere to any privacy settings you've set for your account.

Although we're unable to reply to every bug report at this time, we may contact you for more details about the issue as we investigate the report. Thank you for taking the time to improve the site.

Please submit bug reports only here.