More than a dozen advertising agencies have sprouted up that aim to offer an easier way to buy ads on Facebook, whose cumbersome ad-buying systems have turned off several marketers.
Subscriber Content Read Preview
Big advertisers, ad agencies and ad networks are working with Internet-browser makers on a "do-not-track" system, a shift from the industry's previous skepticism about such a tool.
Google, in a social-networking move aimed at Facebook, plans to allow people to reorder the way websites are ranked through its searches based on what they and their friends like or find useful.
Subscriber Content Read Preview
James Murdoch was named deputy chief operating officer of News Corp., elevating him to a role that could prepare him to eventually run the media conglomerate. He will relocate to New York.
Unilever is marketing a new Dove deodorant that does more than fight perspiration. It purports to make armpits softer and smoother.
Subscriber Content Read Preview
Pernod Ricard's trademark on Havana Club rum isn't valid in the U.S., an appeals court ruled.
Subscriber Content Read Preview
Subscriber Content Read Preview
Subscriber Content Read Preview
View an interactive map that shows you how stocks in the Advertising (Consumer Cyclical) sector are doing today, at a glance.
Get in-depth research on Advertising companies, including complete news and financials, earnings estimates and more.
Ask a question about anything you choose, and let readers from the Journal Community answer it.
Hello
Your question to the Journal Community Your comments on articles will show your real name and not a username.Why?
Create a Journal Community profile to avoid this message in the future. (As a member you agree to use your real name when participating in the Journal Community)