AdWords Help

Depending on the regions in which you have trademark rights, we may investigate the use of trademarks in ad text only or in ad text and keywords. Please see the regional breakdown of our ad text and keyword policies.

Trademark owners may submit either a specific or general trademark complaint. A specific complaint means that we will investigate a trademark term in specific advertisements only. The trademark owner is required to provide the exact URLs in question, and we will not investigate the trademark in any other advertisements. A general complaint means that we will investigate the trademark in all relevant advertisements. The trademark owner does not need to provide the specific URLs in question. However, if there are specific advertisers that are authorized to use the trademark, the trademark owner is required to provide the corresponding customer IDs or login emails.

If you have concerns about the use of your trademark in AdWords ads or keywords showing in an applicable region, file a trademark complaint . If your complaint concerns the use of your trademark in multiple regions, please send us one complaint with ownership information for your trademark in these regions. We'll follow the appropriate procedure for each region submitted in your complaint.

If we have processed a complaint for a trademark, advertisers using the mark in the regions and industry of the trademark owner will have their keywords and/or ad text disapproved according to the processes outlined above.

If an advertiser has been restricted from using a trademark and disagrees with the owner's assertion of exclusive rights or believes he has a right to use the mark, we encourage the advertiser to contact the trademark owner directly and request permission to use the trademark. If the trademark owner (or contact person listed on the trademark complaint) provides Google with an authorization, the advertiser will be able to use the trademark in his ad campaign. Please note that the trademark owner may change or rescind the authorization at any time. As such, please review the below criteria to determine whether you are eligible to submit an authorization request form.

• We only accept authorization requests directly from the trademark owner or from the contact person listed on the trademark complaint. We are not able to accept requests from regional branches or subsidiaries of the trademark owner, unless they are the contact person listed on the trademark complaint form or previously authorized by the trademark owner.
• We only accept non-conditional authorization requests. Therefore, please do not include conditions for which the trademark may only be used, such as time period or type of ad content. We are only able to prohibit or allow all use of a particular term by an advertiser. Trademark owners may revoke the authorization at any time.
• Please do not use this form unless you are the trademark owner or the contact person listed on the trademark complaint. Trademark owners may also use this form to authorize their own accounts.

If you agree with the statements above, please file a trademark authorization request online.

Google AdWords prohibits the sale or promotion of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner, or they promote the goods as faux, replicas, imitations or clones of the original product.

• AdWords Counterfeit vs. Trademark Policy:
Our counterfeit policy concerns the actual goods promoted on the site in question, whereas our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.

• AdWords Counterfeit vs. DMCA/Copyright/Pirated Goods:
Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, movies, etc.).

We will investigate all reasonable complaints; our actions may include disapproving or disabling ads and/or terminating advertisers. Any such investigation and action will only affect ads served on or by Google.

Please note that, upon request and approval, a complainant's contact details may be forwarded to the affected advertiser(s).

If you have concerns about the sale of counterfeit goods in AdWords ads, please file a complaint. Note: This form is only available in English.

Learn more about the Google AdWords Copyright policy.

Google provides an ad serving program via our AdSense for Domains service, wherein domain registrars can display ads on their inactive domains. If you are unsure what a parked domain is, please review this page before submitting a complaint.

If you have concerns about the use of your trademark as a parked domain name, file an AdSense for Domains trademark complaint. Once Google receives all of the required information from the trademark owner, the claim will be investigated, and appropriate action will be taken.