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Couric’s Rocky Five-Year Path to a Likely Parting With CBSBack to Article »
As Katie Couric and the network negotiate how to end her five-year run as anchor of “CBS Evening News,” interviews show that her hiring was part of a larger experiment to lift the newscast’s ratings.
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16 of 184 Readers' Comments
Ms. Couric is paid around $2.75 per viewer. The three hosts of NPR's All Things Considered - whose listenership outstrips the CBS Evening News by almost 3 to 1 - earn considerably less. Indeed, the budget for Morning Edition and ATC is less than Couric's salary, according to the Columbia Journalism Review.
So: why doesn't Fager act on what two decades of declining evening news viewership and rapid rise in public radio listenership urge him to do: make an evening news in the NPR style - and at NPR salaries. That would free up budget to rebuild the CBS foreign desk ... and make the news division profitable. Ratings would go up - ad rates could go up - and there would be enough money for CBS news to have a rolling news service available on hand held devices.
And if he wants to go retro he can find a Walter Cronkite out there - I know a man with a roundish face, who wears spectacles, and has a voice of substantial authority gained covering conflict and conflict resolution in a two decade long, honor-laden career. He is currently unemployed. If Mr. Fager or one of his staff wishes to get in touch with him I authorize the New York Times to send along my e-mail.
Also, the 9-5 work day is a thing of the past and with commuting time people are lucky to get home at 7 or 8.
Also, the newscasts are definitely "news lite". Given the time allowed them, how can they not be.
I am amazed the three networks have been pouring money down a rat hole with these hideously expensive "news" programs, as long as they have.
The fact remains, however, that she, along with Charlie Gibson, was one of the few interviewers to expose Sarah Palin as a less than ideal candidate for Vice-President, when she asked Palin what newspapers she read and Palin was unable to answer. With such a huge revelation, at a critical time in the nation's history, Couric can stand front and center among those in the highest echelons of news broadcasting.
I wish her well in her future endeavors.
American news media isn't dead. It's just dying on the big networks and thriving on others. Wake up CBS.
Somebody placed a lot of faith in Couric's star power, believing she could draw millions of new viewers to a 6:30 PM, 30-minute newscast (with commercials), a concept and time-slot that's about as dead as a record player sold with a landline phone.
There was a time when I was addicted to the chemistry of Katie Couric and Matt Lauer. Then Jeff Zucker took "Today" curbside and brought in the screaming tourists. The last thing I wanted to do was start my morning with bus loads of screaming tourists. Zucker ruined my favorite way to start my day. I went back to reading the news, except this time I went online (which I really enjoy).
Couric and Lauer do possess magic, like siblings with a love bond that few share. Maybe Zucker can do something with that but, after turning "Today" into a circus, my faith is gone. Bringing Couric and Lauer together will never be considered a new idea. Been there, done that. But, in the right hands, with the right approach, their chemistry could win back viewers.
Rubbish. Couric asked a simple question about what Palin read. Palin could not come up with a single example of a publication to which she subscribed. This was not the result of any hard hitting journalistic prowess on Couric's part. It is simply a fact that Palin is not a reader, nor is she intellectually curious. Couric was never a journalist. She is an "infotainer" who reads the news. Her expensive hair styles and bifocals do not make her a journalist. She will not be missed in the world of serious news gathering and reporting.
At the same time, I could definitely see her in a "Charlie Rose" type show. Solo. She & Lauer definitely have chemistry (& I'd love to see him get back to more serious journalism). But she could go it solo if she wanted. Let her get back to real journalism. Questioning, researching... she's got a knack, her own style.... Get rid of the cutesy stuff, and she gets good stuff.