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18 Feb 2008 - 23 Jul 2015
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Newspaper Audience
The New York Times—Influential people read it because influential people read it. The Weekday Times ranks #1 in reach, delivering over 61% of Opinion Leaders. The Sunday Times ranks among the top 15 for all media; among print media it ranks #8.
Source: New York Times U.S. Opinion Leaders Study 2008-2009
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FACT #10
NYTIMES.COM READERS ARE INFLUENTIAL. NEARLY HALF (48%) ARE INFLUENTIALS, FIVE TIMES THE NATIONAL RATE.
Source: NYTimes.com Audience Survey conducted by Roper Gfk, June 2005
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