Randy Olson, the marine biologist turned filmmaker and author who’s about as far from the label “nerd” as can be, had his Howard Beale “mad as hell” moment over climate miscommunication last week on his blog, The Benshi.
The piece, “The Nerd Loop: Why I’m Losing Interest in Communicating Climate Change,” is a long disquisition on why there’s too much thumb sucking and circular analysis and not enough experimentation among institutions concerned about public indifference to risks posed by human-driven global warming. He particularly criticizes scientific groups, universities, environmental groups and foundations and other sources of funding. Randy summarized his points in a short “index card” presentation (in lieu of a Powerpoint) and followup interview on Skype (above).
In our chat I admitted freely that I’ve stepped aboard the “nerd loop” on occasion on this blog, exploring humanity’s “blah, blah, blah, bang” habit when it comes to confronting certain kinds of risks. This goes for financial bubbles and tsunamis as well as long-term, long-lasting changes in the climate.
I agree with Olson, utterly, that there’s not enough experimentation, too much fear of failure and also far too much fear and misunderstanding at scientific institutions, from America’s universities to the Intergovernmental Panel on Climate Change, about the obligation and responsibility to engage the public in a sustained way. As I’ve put it here and elsewhere many times, it’s particularly important as traditional science journalism becomes a shrinking wedge of a growing pie of communication portals.
I encourage you to watch the video and/or read Olson’s provocative essay. You won’t agree with all of what he says. I don’t, and in fact I think that research revealing the human habit of embracing or ignoring information based on predispositions and emotion, not the information, is vitally important to convey (and needs to be conveyed more creatively, too!).
But I hope you’ll recognize the merits in Olson’s argument. Here’s the summary of the “Nerd Loop” essay: Read more…