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13 Sep 2008 - 01 Dec 2020
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Research & Development Group
Underpinning our digital growth strategy is our Research & Development Group, the first in our industry. The R&D; Group helps us anticipate consumer preferences and devise ways of satisfying them; the group assists in product development across the Company. In January 2006, Michael Zimbalist joined the Times Company as vice president, research & development operations, and has led the development of the R&D; team. He clarifies and sets the Group's vision to build a vibrant, long-term innovation capability for the Company.
Take a look inside the Research & Development Lab
In May 2009, Nieman Journalism Lab toured the R&D; lab and created several videos about its mission and projects. Click each image below to view the associated video.

R&D; is Organized into Three Overlapping Groups:
R&D; is structured to ensure that its forward-looking efforts have maximum practical impact on all of our businesses, helping to accelerate our transformation to a metrics-driven, multiplatform media company committed to a process of test, measure and learn. Since R&D; operates as a shared service across all our Web sites and is closely aligned with our operating units, applications such as our mobile products can be rapidly deployed at all of our Web sites.
Advertising Innovation
Beginning in the second half of 2008, R&D; began focusing on innovative opportunities with marketing partners. This is a collaborative effort with agencies and their clients to explore new possibilities for advertising in a time of changing technologies and business models.
As part of the effort to approach marketing in new ways, R&D; engaged Denuo, a division of Publicis, as its futurist in residence for a six-month consulation. Denuo helped define new ways of leveraging Company assets to create unique marketing opportunities.
R&D; was also a leader in the Online Publishers Association (OPA) initiative to introduce new online ad formats that launched in 2009. The R&D; group continues to explore design and technology innovations that can improve user interaction with brands on the Company's many platforms. Read press release
Current Areas of Investigation

Recent Applications
News About R&D;
Times Reader 2.0
In May 2009, Times Reader 2.0 was launched. It is an enhanced version of the digital newspaper reader with online/offline reading capabilities, powered by Adobe® AIR® software, and is available on any computer running Windows, Mac OS or Linux operating systems.
News about R&D;
Nieman Journalism Lab takes a look inside the R&D; lab, Michael Zimbalist talks about the semantic Web and Fast Company blogger Robert Scoble takes a tour of R&D;. Read recent article about the rise of demand-side ad networks, written by Mr. Zimbalist​.
  Future Technologies for News
In this audio slideshow​, Michael Rogers, futurist emeritus, discusses several ways in which the Times Company is changing the way it delivers its content to meet the evolving needs of today's readers.
© 2011 The New York Times Company