BBC College of Journalism Blog - A vigorous and robust discussion about journalism from every perspective.
- Charles Miller |
- Wednesday 11 May 2011, 15:30
Many journalists are thinking hard about how to get the most out of social media - not just to gather and disseminate information but to create new kinds of relationships with their audience.
But within a media organisation there are potential obstacles to the kind of cultural change that's needed.
For instance, in a newsroom it may be those whose backing is most needed, senior managers, who are least likely to be familiar with using social media.
In this first session of the BBC Social Media Summit, we'll debate cultural change - from the big picture to important details such as what social media training courses should include. How much of effecting change is about learning efficient use of the apps, and how much about acquiring new attitudes?
Please contribute your thoughts, ideas and experiences in Comments below, and we'll feed them into the debate on Friday. What practical changes should we be focussing on?
Details of the Summit and confirmed guests here; list of attendees here.
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About Discussion on CoJo
A vigorous and robust discussion about journalism from every perspective.
#bbcsms: BBC Social Media Summit
A one-day summit examining how mainstream media is dealing with the challenges posed by social media.
9.30am - 4pm, Friday 20 May 2011,
BBC White City, London W12 7TS.
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Comments
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I think one of the biggest challenges is keeping technology in newsrooms up to date and able to handle everything we're asking it to do - trying to use the Twitter website on Internet Explorer 7 is a painful experience!
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I would say James is quite right on keeping technology in newsrooms up-to-date, but at the same time, I think it's also about a cultural shift in the newsroom.
Larger conversations are needed: Is social media a tool to enhance reporting? Is it a tool to replace traditional reporting? Is it a tool that needs to be implemented alongside traditional methods? Is it something that every reporter needs to be using, or is it a case of dividing the newsroom and playing to strengths: institutional memory versus the 'techno' generation?
Along with the cultural change in the newsroom, should there be a larger cultural shift within the journalism field? Should we now be cultivating sources, not down at City Hall, but rather on Twitter and Facebook?
Do we need to turn the 'traditional' perceptions of what it is to be a reporter upside down and redefine the entire editorial structure?
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