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About Group

About.com is a valuable resource for content that helps users solve the large and small needs of everyday life.

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About.com Media Kit

About Group Milestones

March 18, 2005

The Times Company acquired About.com, a site for consumers that provides advice and information on a broad range of topics related to everyday living. It offers solutions in the form of over 2 million original articles, recipes, product reviews, videos, tutorials and more.

September 12, 2006

About, Inc. acquired Calorie Count, a site that provides guidance and support to dieters. Calorie Count uses interactive tools combined with community elements and information on food and exercise to enable dieters to cultivate a healthier lifestyle while helping them to reach their diet goals.

March 27, 2007

About, Inc. acquired UCompareHealthCare.com, a site that provides consumers with access to interactive tools to measure the quality of healthcare services. It helps consumers find, research and compare hospitals, nursing homes, doctors, fertility centers and mammography centers.

May 7, 2007

About, Inc. acquired ConsumerSearch.com, a leading online aggregator and publisher of reviews of thousands of consumer products from multiple online and offline sources. It analyzes both expert and user-generated consumer product reviews and recommends the best products based on its findings.

January 18, 2008

The About Group launched its China site (www.abang.com). The site draws on the About.com model, providing China’s online consumers with advice and information from local experts. China has over 298 million Internet users and is one of the world’s fastest growing consumer markets.

April 21, 2008

About.com Health launched Calorie Count Mobile, a free service that allows users to receive nutritional data and ratings for over 70,000 foods on their mobile devices.

April 21, 2010

Calorie Count launched the Calorie Count iPhone app, a free diet tool that allows users to track and manage weight on the go using iPhone and iPod Touch. The app can be downloaded from the App Store.

July 2010

About.com announced the launch of its new brand campaign designed to communicate its increased relevance to marketers as they place more value on intent-driven users. As part of the campaign the brand also revealed a new tagline, "Need. Know. Accomplish.," which expresses how intent-driven users utilize About.com as an empowering source for information that helps them address a need and move forward to accomplishment.

October 2010

About.com, Harvard Health Publications, and The StayWell Company, a division of MediMedia USA, announced the launch of Lab Test Interpreter, an interactive tool designed to help About.com users analyze their lab results. Developed by the faculty of Harvard Medical School, together with Dr. Kate Grossman, About.com's medical director, Lab Test Interpreter can help users learn and understand what their lab results might mean and read about suggested actions they can take.

December 2010

About.com announced the launch of its new Industry and Trade Channel to provide users with business-to-business industry and trade content across 50 sectors. About.com's new Industry and Trade Channel features insight and information from some of the largest industries, such as: media, construction, conventions and hospitality, aviation, broadband and energy categories, among others.

February 28, 2011

The New York Times Company sold UCompareHealthCare.com.

About.com: Health

About.com

About.com is one of the 15 most-visited Web sites in the United States. About is a People's Voice Winner for the 2009 Webby Awards in the category of Guides/Ratings/Reviews.

Caloriemobile

Calorie Count Mobile

Calorie Count Mobile is a free dieting service that allows users to receive nutritional data for over 100,000 foods on their mobile devices. iPhone users can also download Calorie Count's free iPhone App which offers weight management tools, social support and nutritional information to help users achieve their diet goals.

Abang

About China

About.com formally launched its China site in June 2008. The Web site provides China's online consumers with content that helps users solve the large and small needs of everyday life. About.com China currently has over 200 local "Guides." Additionally, About.com China has over 338 million Internet users, and is one of the world's fastest growing consumer markets.