TUNIS, May 7, 2011 (TAP) - The first post-Revolution tourism promotional campaign, "Summer 2011," will be launched next May 9 in French city of Bordeaux.

Sixty million dinars (MTD) were allocated to finance the first part of the campaign and 55 MTD will be possibly devoted for the second part of the campaign, once the objectives of the first part are achieved, National Board of Tunisian Tourism Director-General Habib Ammar.

During a news conference, held on Saturday in Tunis, Mr. Ammar pointed out that the campaign is characterised by a typical humour, as it "quips about fear which still prevents European tourists to visit Tunisia," while emphasising positive changes in new Tunisia, a country so hospitable and captivating as ever.

Regarding the results of the last four months, Mr. Ammar said that the sector's overall profits recorded a drop by 41.8%, compared with the same period last year.

The number of over-nights during the same period went down by 53.7% (a little over 3 million), and tourism earnings fell by 47.7%, according to Tunisia's Central Bank, compared with last year, the official said.